Lulamela Msuthu
Strategic Communication
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About
I am a qualified Strategic Communication with expertise in media, content creation and storytelling. I hold a Bachelor in Film and Production, Honours in Media Leadership and Innovation and currently pursuing Master's degree in Public Relations. I have worked with brands such as Bolt, Pick n Pay, Shein, La Parada, Skin Republic, Shein and Levi's contributing to content and brand communication initiatives. I am willing to relocate and available immediately.
Experience
MICT SETA INTERN - HAJOO HOLDINGS (PTY) LTD
(2025-01 - 2025-12)
- Created multimedia content for digital platforms
- Supported brand communication and marketing campaigns
- Assisted video editing and conent creation
MARKETING AND WEBSITE MANAGER - IYOMELELA ENGINEERS
(2024-01 - 2025-12)
- Website Manager
- Advertising and Video Coordinator
- Marketing Production Manager
- Applying the software tools and create designs
ACADEMIC TUTOR - CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
(2023-01 - 2024-12)
- Facilitated student learning in media and clarification of content
- Managed aacdemic administration including capturing and updating student marks
- Educational institutions and Blackboard online classroom management
PRODUCTION ASSISTANT INTERN - FADE2BLACK
(2023-01 - 2023-12)
- Participated in pre production, production and post production
- Assisted with sound recording and lighting
- Collaboarated with production teams to deliver short films projects
FREELANCE - FREELANCE
- Developed and supported brand communication and content creation initiatives across various campaigns
- Assisted with social media content, storytelling and visual communication aligned with brand indentity
- Supported digital marketing campaigns including content planning, audience engagement and brand messaging
SALES AND CUSTOMER SERVICE ASSISTANT - PEP STORES
(2020-01 - 2022-12)
- Provided customer service and supported instore customer experiences
- Assisted with product merchandising and store presentation
- Assisted with cashier duties and store operations duiring peak periods
Education
Masters - Public Relations - CAPE PENINSULA UNIVERSITY OF TECHNOLOGY (2025-01)
Honours - Media Leadership and Innovation - CAPE PENINSULA UNIVERSITY OF TECHNOLOGY (2021-01 - 2024-12)
Bachelor - Film and Production - CAPE PENINSULA UNIVERSITY OF TECHNOLOGY (2021-01 - 2024-12)
