Luzuko Namba

Build, test, and deploy email campaigns within Pardot in line with campaign briefs, brand guidelines, and regional team requirements — ensuring accurate list targeting, correct scheduling, and thorough pre-send quality checks. Track and compile performance data for email campaigns and automation programs (including open rates, click-through rates, unsubscribe rates, and conversion metrics) and present findings clearly to regional stakeholders. Develop automated customer journeys and personalized communications to drive engagement, retention, and conversions.

Junior CRM Specialist at MRI Software (2026-02 – 2026-07)

• Build, test, and deploy email campaigns within Pardot in line with campaign briefs, brand guidelines, and regional team requirements — ensuring accurate list targeting, correct scheduling, and thorough pre-send quality checks.
• Track and compile performance data for email campaigns and automation programs (including open rates, click-through rates, unsubscribe rates, and conversion metrics) and present findings clearly to regional stakeholders.
• Develop automated customer journeys and personalized communications to drive engagement, retention, and conversions.
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for optimization.
• Translate performance data into clear insights and recommendations to improve campaigns, customer experience and conversion outcomes.

Junior CRM & Social Media Specialist at homechoice (2024-09 – 2025-11)

Reason to leave: I was retrenched

• Plan, coordinate, and execute targeted CRM campaigns across email, SMS, app notification and other direct marketing channels.
• Develop automated customer journeys and personalized communications to drive engagement, retention, and conversions.
• Support and contribute to digital marketing and growth strategies across digital, social media platforms, brand websites and supporting technologies, working with internal teams and external agencies.
• Analyse campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights for optimization.
• Plan, create, and schedule engaging content across multiple social media platforms.
• Develop and execute social media strategies aligned with brand and campaign objectives.
• Manage daily posting, community engagement, and moderation of comments and messages.
• Collaborate with content creators, designers, and copywriters to ensure consistent and high-quality messaging.
• Monitor platform performance and provide regular reports on engagement, reach, and campaign results.
• Track and analyze social media metrics to identify trends and opportunities for improvement.
• Support paid social media campaigns, including briefing, tracking, and reporting on performance.
• Stay up to date with platform updates, social trends, and best practices to keep content relevant and competitive.

Omni Marketing Coordinator Intern at @Home (2021-12 – 2024-08)

Reason to leave: I resigned

• Maintains the Omni product catalogue ensuring that all relevant product information is accurate and up to date (naming, descriptions, attributes, images & websites taxonomy)
• Aligns all online content with marketing campaign/calendar for the brand to create a great online shopping experience
• Liase with internal and external partners/suppliers to ensure all marketing material is produced and delivered according to time planned
• Create and distribute mailers using the Everlytic system for subscribers
• Management of website taxonomy building landing pages and managing tabs
• Ensure accurate and timely uploading of products and curated into shopping tabs in an accurate and complete manner.

National Diploma in Marketing – Cape Peninsula University of Technology (2019)

Information Literacy – Cape Peninsula University of Technology (2018)