CRM Specialist
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Mid-level CRM specialist with 5 years in tech and 3+ years focused on CRM. I design and run lifecycle programs across email, SMS, push, and web. I manage large datasets (700k+ contacts), build automated workflows and event triggers, and use segmentation by behavior, lifecycle stage, and value to lift engagement and retention. Tooling includes ActiveCampaign (3 years), HubSpot (1 year), Zapier, and Google Analytics. I lead A/B testing, clean and rebuild CRM setups, document SOPs, and report clear actions to senior leaders. I have led a team of three CRM specialists and work well with product, data, and marketing. Early career in software development gives me working fluency in HTML, CSS, JavaScript, Python, and Java. I keep data compliant with POPIA and GDPR and I am comfortable in fast, remote environments.
Mid-level CRM specialist with 5 years in tech and 3+ years focused on CRM. I design and run lifecycle programs across email, SMS, push, and web. I manage large datasets (700k+ contacts), build automated workflows and event triggers, and use segmentation by behavior, lifecycle stage, and value to lift engagement and retention. Tooling includes ActiveCampaign (3 years), HubSpot (1 year), Zapier, and Google Analytics. I lead A/B testing, clean and rebuild CRM setups, document SOPs, and report clear actions to senior leaders. I have led a team of three CRM specialists and work well with product, data, and marketing. Early career in software development gives me working fluency in HTML, CSS, JavaScript, Python, and Java. I keep data compliant with POPIA and GDPR and I am comfortable in fast, remote environments.
Bachelor of Commerce in Information and Technology Management at MANCOSA.
