Copywriter | Creative Strategist
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Performance-driven and results-oriented copywriter and creative strategist.
Merging creativity and innovation, I create engaging stories that speak directly to the heart of the ordinary consumer.
Beyond the rather obvious novelty of the product/service, a consumer needs an immersive experience and a compelling story. An impeccable wordsmith with an eye for authenticity, I strive to create high-quality convertible copy and effective content strategies resulting in lead generation, healthy consumer-brand relationships and strong brand management.
•Creating copy for social media (Facebook, Instagram, Twitter, Tik Tok, and LinkedIn)
Clients include: NSFAS, Mazda Southern Africa, and Chery South Africa
In this role, I was responsible for creating clear, concise, and well-researched copy for the Graduate Handbook which foregrounds my meticulous attention to detail and excellent writing skills. Moreover, I played a creative hand in the Graduate Career Guide by designing posters and banners, brainstorming creative concepts, as well as other responsibilities such as meeting with publishers, liaising with advertisers, and maintaining relationships with clients.
Merging creativity and innovation, I used this role to speak directly to consumers using powerful and convertible copy. In this role, I also used SEO techniques to optimise content for search engines.
Bachelor of Arts (Honours) in English
Graduate research training certificate: Mellon Mays Undergraduate Fellowship (MMUF)
Bachelor of Arts majoring in English, Linguistics and Sociology
