Copywriter & Editor at GVI (2024-11 – 2025-05)
- Crafted compelling, audience-focused copy for website pages, social media, email campaigns, paid media, and promotions, ensuring content that educates, inspires, and drives action.
- Edited and refined content to maintain clarity, consistency, and alignment with GVI's tone, voice, and mission.
- Enhanced content for improved SEO performance, maximising visibility and engagement.
- Collaborated with team members to stay updated on conservation, youth culture, and climate change trends, integrating these insights into impactful content.
- Provided quality assurance for marketing materials, ensuring alignment with GVI's ethical standards and brand guidelines.
Email Copywriter at Savio Agency (2024-07 – 2024-11)
- Created engaging email copy that feels human for eCommerce brands, focusing on increasing conversion rates.
- Collaborated with account managers and clients to ensure copy aligned with brand voice and marketing objectives.
- Analysed campaign metrics via Klaviyo to refine email strategies for optimal performance.
Copy Editor at 2U & GetSmarter (2020-10 – 2021-05)
- Edited and proofread a wide range of written and multimedia course content, ensuring clarity, consistency, and adherence to both UK and US spelling and grammar conventions.
- Applied thorough knowledge of grammar, syntax, and punctuation while editing course materials using Google Workspace, MS Word, and Adobe Acrobat DC.
- Edited and formatted video transcripts of course material to ensure accessibility compliance, adhering to guidelines to make content inclusive for all learners.
- Collaborated with cross-functional teams to ensure high standards of accuracy and quality in all course content.
Copy Editor & Editorial QA at Sesame Workshop, Uganda (2024-10 – 2025-12)
- Led comprehensive copyediting and editorial quality assurance for a multi-unit early childhood development (ECCE/ECD) training guide.
- Edited complex educational content into clear, accessible UK English for multilingual, non-native English-speaking audiences.
- Ensured consistency, accessibility, and trauma-informed language across all materials, aligned with Sesame Workshop's SEL and pedagogical standards.
- Reviewed content for learning design integrity, adult-learning principles, and cultural relevance within the Ugandan ECD context.
Copy Editor at Sesame Workshop, Uganda (2023-10 – 2024-11)
- Provided copyediting expertise for Sesame Workshop's Caregiver Guide, emphasising clear and accessible communication for parents and caregivers in Uganda.
- Enhanced the clarity and accuracy of Sesame Workshop's Caregiver Guide by creating a tailored writing style guide, optimising language for effective learning and comprehension.
Video Script Editor at Centre for Environmental Rights (2023-12 – 2024-01)
- Collaborated with the CER team to edit and refine the AS&T programme's video scripts, tailoring content to meet the concept note and maintain accuracy and consistency.
Copy Editor at Sesame Workshop, Rwanda (2024-04 – 2024-05)
- Copyedited the Facilitator's Guide for Sesame Workshop Rwanda, ensuring all content adhered to US English conventions.
- Developed an inclusive language writing style guide for the team, incorporating diversity, equity, and inclusion principles.
- The inclusive language guide is now being used on a high level across the organisation, including case studies to ensure clarity, consistency, and alignment with the organisation's core values.
Video Script Writer at PLAAS (Institute for Poverty, Land, and Agrarian Studies) (2024-04 – 2024-05)
- Wrote the script for an educational video on social and spatial justice in biodiversity conservation, focusing on advocacy and policy change.
- Worked closely with the production team to ensure the script aligned with key project goals and messaging.
Social Media Copywriter at Lulibo Project (2024-05 – 2024-05)
- Wrote Zoom webinar copy, social media captions, and promotional content for the launch of the animated series Akhona's Journey.
- Developed messaging that resonates with target audiences and promotes the foundation's initiatives.
Video Script Writer at University of Cape Town (UCT) & University of Venda (UNIVEN) (2024-08 – 2024-08)
- Wrote a video script for the financial department of UNIVEN, focusing on "Navigating Towards Sustainable Prosperity."
- Collaborated with stakeholders from UCT and UNIVEN to ensure the video script captured the key messages and vision of the universities.
Copy Editor at Sesame Workshop, Zimbabwe (2024-09 – 2024-09)
- Copyedited the Girl Talk activity workbooks, ensuring the content was error-free, concise, and aligned with US English spelling and grammar standards.
- Applied editorial expertise to enhance the clarity, tone, and flow of educational materials while ensuring alignment with Sesame Workshop's mission of inclusivity and diversity.
