Data Analytics and Insights Lead at Vodacom Group (2024-10 – Present)
- Campaign Optimizations & ROI: Build & Measure Loyalty campaigns effectiveness using A/B testing and other methodologies to optimize ROI. Utilize statistical models and forecasting to predict commercial performance and present insights to senior management.
- Performance & Customer Analytics: Analyse customer engagement across multiple Vodacom markets & channels, redemption rates, lifecycle metric to identify loyalty drivers and churn predictors. Segment customers base and develop algorithms for personalized communications. Build, maintain data frameworks, data & KPI definitions etc.
- Cross-Functional Implementation & Leadership: Collaborate with CVM, Data Science, Product, IT and operational teams to align Loyalty strategies. Oversee group Loyalty dashboards, ensuring data quality, security and overall compliance. Lead and mentor analyst's & product leads.
- Strategic Execution & Innovation: Translate data findings into strategies to increase retention, satisfaction and lifetime value. Support new Loyalty initiatives, stay current on Telco and analytics trends. Recommend best practices for data-driven program management.
Senior Analyst and Insights Specialist at Multichoice Group
- Requirements gathering: Capture and design business and technical requirements for analytics projects.
- Data Analysis & Modelling: Analyze large datasets across Multichoice Markets, multi-platform datasets using statistical models, segmentation, predictive analytics to uncover trends, risks and opportunities related to customer behavior, churn drivers in support of strategic initiatives across (Insurance, Product, Sales, finance & Market research, Pricing and Financial Analytics).
- Performance tracking and Reporting: Deliver regular ad hoc dashboards and insights, product pricing, retention strategies and presenting findings and recommendations to commercial and executive teams. Lead cross-functional projects and mentor junior analysts.
CVM Commercial Manager & Insight Analyst at Vodacom SA (2020-01 – 2022-09)
- Deliver data-driven Commercial Guidance: Owns commercial performance for postpaid segment, driving base revenue growth, customer acquisition and retention. Maximizes revenue through strategic upselling and cross selling, proactive churn mitigation and enhanced value perception.
- Reporting, business Support & Leadership: Produced insights reports and dashboards, managed internal and external stakeholders, developed business cases for bespoke offers and supported go-to-market strategies and product lifecycle management. Lead and mentor commercial analysts.
- Commercial & Competitive Analysis: Measured campaign impacts, pricing analysis and competitive benchmarking. Analyzed customer competitor, market data to identify trends, threats and opportunities, while building & monitoring revenue streams, product profitability, churn and pricing models.
CVM Advanced Analytics at Vodacom SA (2018-02 – 2019-12)
Software Developer at Khonology Technology Consulting (2017-04 – 2018-01)
Data Analyst Intern at Mindworx Consulting (2016-04 – 2017-03)
