Maxine Viveiros

Founder and systems-based content strategist who builds the structure behind high-performing marketing. I help founders, scale-ups and established brands design content and editorial systems that are strategy-led, AI-assisted and tied to meaningful business outcomes. My work spans content strategy, brand narrative, content operations, SEO/AEO/GEO, AI workflow design and content leadership.

I am strongest where businesses have high output but low clarity, inconsistent messaging or disconnected content operations.

Head of Content at Daisy Business Solutions (2024-02 – 2026-02)

Built an AI-assisted, analytics-informed content engine that translated business priorities into monthly themes, narrative arcs and platform-fit content across IT, Security, Energy, Connectivity, Software, Print and Telecoms.

• Built an AI-assisted, analytics-informed content engine that translated business priorities into monthly themes, narrative arcs and platform-fit content across IT, Security, Energy, Connectivity, Software, Print and Telecoms.
• Planned and delivered end-to-end content across articles, carousels, short-form video, newsletters and Google Business Profile, supported by strong repurposing systems across LinkedIn, Facebook, Instagram, X, YouTube and GBP.
• Designed AI workflow systems for research, strategy, outlining, copy, alt text, creative variation and optimisation, while maintaining prompt guardrails and fact-checking standards.
• Built SEO / AEO / GEO systems including pillar-cluster architecture, internal-linking SOPs, answer-engine-friendly formats and schema implementation.
• Partnered with Development and internal stakeholders on on-page optimisation, CTA hierarchy, accessibility standards, form-friction reduction and content-led conversion improvements.
• Consolidated GA4, GSC and platform analytics into reporting and decision-making workflows that informed briefs, calendars and page recommendations.
• Directed agency and cross-functional collaboration through clearer briefs, iteration cycles, documentation and acceptance criteria.

Founder & Owner at Pet Care Business (2023-03 – 2024-02)

Built and ran a neighbourhood service business, including team scheduling, client communication and day-to-day operations.

• Built and ran a neighbourhood service business, including team scheduling, client communication and day-to-day operations.
• Managed local marketing and referral-led growth with a focus on trust, consistency and repeat business.

Front-of-House to Manager/Bartender at Hospitality Industry (2016-12 – 2023-01)

Led shifts, trained staff and handled escalations in high-volume environments.

• Led shifts, trained staff and handled escalations in high-volume environments.
• Built strong communication, service and team leadership skills under pressure.

BComm in Marketing Management – University of South Africa

Certification in Digital Marketing – University of Cape Town (2022)

BA in Contemporary Art – Cape Town Creative Academy (2017 – 2020)

National Senior Certificate – Bergvliet High School (2016)