Digital Marketing & Content Specialist
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Results-driven marketing and content specialist with over a decade of experience across performance marketing, content strategy, and campaign optimisation. Combines strong creative execution with data-driven decision-making to deliver measurable growth.
Experience across B2B, B2C and tender-based environments, adapting strategies to varying sales cycles, audience behaviours and conversion funnels to maximise engagement & conversion. Extensive experience managing and optimising paid media campaigns across Meta & TikTok, improving performance through continuous testing & optimisation of key metrics (CPA & CTR) to drive stronger conversion outcomes. Specialising in mobile-first content creation, with expertise in video editing (CapCut) and design tools including Canva and Adobe.
Proven ability to produce high-quality, platform-optimised content aligned with brand identity and platform best practices. Adept at researching global trends and translating insights into effective, audience-focused content strategies that drive results. Experienced in writing and editing SEO-focused content, while using data insights to inform creative direction and content strategy.
Proficient in leveraging AI tools, including Runway AI, Midjourney, ChatGPT and Claude for research, ideation, and content enhancement, improving efficiency and creative output across workflows.
Sales & Marketing Manager at Palmin Kitchens (2016-01 – 2021-12)
Sales & Marketing Manager at Maxclean (2021-01 – 2025-12)
Freelance Content Creator & Marketing Strategist at Remote (2025-01 – Present)
Diploma in Marketing – Varsity College
Diploma in Interior Design & International Interior Decorating – The Design School of Southern Africa
