Sonia Chibongo

Digital marketing professional and Electronic Commerce graduate with experience executing digital campaigns, managing social media and website content, supporting lead generation, conducting keyword research and SEO, and reporting on campaign performance. Experienced in Facebook/Meta Ads, Google Ads and email marketing, with a practical understanding of how digital activity supports customer acquisition and sales follow-up. Skilled in creating advertising copy and multimedia content, coordinating marketing activities, responding to enquiries, and using campaign insights to inform improvements.

Amazon Ads Sponsored

Ads certified, with additional HubSpot certifications in Digital Marketing and Social Media Management. Organised, commercially aware, and comfortable managing multiple marketing tasks and deadlines.

Digital Marketing Specialist at SKIP-IT WASTE MANAGEMENT (2025-04 – Present)

• Execute and monitor Facebook/Meta Ads and Google Ads campaigns to generate enquiries and support customer acquisition.
• Review advertising insights, campaign performance and customer enquiries to identify optimisation opportunities and inform marketing decisions.
• Manage website and social media content, develop campaign copy and coordinate digital marketing activities across channels.
• Conduct keyword research and SEO optimisation to improve website visibility and support organic traffic growth.
• Prepare marketing reports and maintain campaign information to track activity and support performance reviews.
• Respond to customer enquiries, prepare quotations and follow up with prospects, helping connect marketing-generated leads with the sales process.
• Support customer-facing marketing communications and coordinate multiple content, campaign and administrative priorities.

Digital Marketing Officer at RENTECH SYSTEMS ZIMBABWE (2023-03 – 2025-02)

• Planned and executed digital advertising campaigns across Facebook, Google and email marketing channels.
• Conducted keyword research and optimised website content and product pages to improve search visibility.
• Reviewed campaign performance and prepared reports to inform marketing decisions and future campaign activity.
• Created advertising copy and multimedia assets and updated website content in line with campaign objectives.
• Coordinated digital content and campaign tasks to maintain consistent messaging across marketing channels.

Bachelor of Honours Degree in Electronic Commerce – Harare Institute of Technology (2018 – 2022)