Mbali M

Dynamic, commercially astute and results-driven marketing professional with 5+ years of experience across digital marketing, strategic brand management, communications, creative direction, stakeholder engagement and integrated campaign delivery. Currently serving as Digital Marketing Coordinator at the Engineering Council of South Africa (ECSA), where she spearheads digital marketing initiatives, strengthens corporate brand positioning, directs creative delivery, manages multi-channel content ecosystems and applies data-driven analytics frameworks to optimise marketing performance. Proven success in translating organisational objectives into high-impact marketing strategies, collaborating with senior leadership and industry stakeholders, and delivering measurable brand growth.

Brings a distinctive combination of strategic marketing thinking, commercial awareness, creative leadership and digital capability, supported by a BCom in Marketing Management, an LLB and formal digital marketing training. Expertly navigates complex regulatory and stakeholder environments, manages cross-functional creative teams, and leverages emerging technologies, marketing automation and AI-enabled tools to elevate audience engagement and operational efficiency.

DIGITAL MARKETING COORDINATOR - Engineering Council of South Africa (ECSA)

(2022-10)

Lead digital marketing, brand and content initiatives within a complex professional regulatory environment, working across organisational stakeholders to strengthen market visibility, stakeholder engagement and digital communications.

• Strategic Marketing & Brand Leadership: Spearheaded and executed omni-channel digital marketing strategies across multiple platforms, reinforcing corporate brand positioning and audience engagement.
• Campaign & Digital Marketing: Conceptualised and delivered high-impact multimedia, video and social media campaigns, driving a 40% increase in brand visibility.
• Content & Brand Governance: Managed comprehensive digital content ecosystems, ensuring a consistent corporate voice and visual identity across digital channels, PR and marketing collateral.
• Performance & Analytics: Implemented rigorous data analytics frameworks to measure campaign performance, generate actionable insights and continuously inform strategy adjustments.
• Team & Stakeholder Leadership: Directed a cross-functional creative team and collaborated closely with senior leadership and industry stakeholders to align marketing initiatives with core organisational objectives.

MARKETING & OPERATIONS ASSISTANT - Multi-Media Event Trading (Pty) Ltd

(2018-04 - 2019-06)

• Coordinated internal teams and external partners for successful delivery of corporate events and training activations.
• Supported sales initiatives and promotional campaigns, contributing to brand education and visibility.
• Optimised administrative and logistical processes, reducing turnaround times and improving efficiency.
• Managed procurement, auditing and deployment of promotional inventory and equipment.
• Supported experiential marketing initiatives and corporate brand activations.

EVENTS COORDINATOR - Gaylord Texan Resort & Convention Center (USA) - USA

(2014-11 - 2015-04)

• Managed event timelines, milestones and operational workflows for high-capacity corporate events.
• Provided pre-, mid- and post-event technical and operational support.
• Ensured compliance with international service and safety standards.
• Delivered exceptional client service in high-pressure environments.

Bachelor of Commerce (BCom) - Marketing Management - University of South Africa (UNISA) (2017 - 2020)

Bachelor of Laws (LLB) - Varsity College, Durban North (2014 - 2016)

Higher Certificate in Business Practice & Principles - Varsity College, Durban North (2013)

National Senior Certificate - Hoërskool Ermelo (2012)