Michelle Kruger

With over five years of design experience, I bring a strong creative vision and technical expertise across both digital and print media. My background includes leading teams, within a corporate, and marketing environments. This experience sharpened my ability to manage multiple projects simultaneously and strengthened my problem-solving skills.

I am currently expanding my expertise through courses in social media marketing and web development, and I am eager to apply this knowledge in a dynamic environment where I can continue to refine and grow my capabilities. I am motivated to contribute to a forward-thinking team and to craft meaningful visuals that drive engagement and aligns seamlessly with your company's marketing goals.

Freelancer at Nova Design (2025-09 – Present)

In the last year, I have been freelancing, providing Design and Social Media services to clients, along with some website services in collaboration with developers.

• Manage and optimize CRM's, including landing pages and sales funnels
• Develop and maintain automated drip marketing campaigns
• Monthly web management, including new system setup, product uploads and SEO improvements
• Develop and execute an engaging social media content strategy
• Planning, creating, directing, reviewing, and publishing social content
• Short-form video strategy focused on Reels and TikTok growth
• Establish a consistent presence on LinkedIn, Facebook, and Instagram
• Provide strategic input on potential paid ad budgets (Meta, TikTok, LinkedIn) and SEO opportunities
• Monitor website performance and suggest optimizations
• Logo's and Corporate Branding
• Clothing & Vehicle Branding

Acting as Creative Director at Preprogrammed & Allegri (2024-08 – 2025-08)

Head of Design department at Preprogrammed & Allegri (2023-08)

I managed a design team of 4 members and jointly oversaw a larger team of 32 members. My daily tasks included assigning tasks, approving materials, maintaining client relations, and meeting with relevant members to discuss and implement strategic management and business plans for the future.

Design Manager at Preprogrammed & Allegri (2023-01 – 2023-07)

Medium-level Graphic Designer at Preprogrammed & Allegri (2021-01 – 2022-12)

Working for a marketing company, I have gained experienced in a variety of media, but my day-to-day tasks consists of creating editorial layouts for our magazine, designing print adverts and creating social media content for clients.

• Assisting the Social media team with posts
• Responsible for the year end functions (concept, design, admin, budget, medal creation, venue, prizes, thank you gift)

Junior Graphic Designer at Preprogrammed & Allegri (2020-03 – 2020-12)

Internal designs for the company including posters, E-mailers, Invites, Tickets, Corporate Identity creation / Redesign, Reports, Print & web banners, Expo stands, Billboards & signage, Icons, Logos, Posters, Flyers, Invitations, Reading and approval of scripts, Concept creation, Sublimation Vinyl designs & more.

Graphic Design Intern at Plankton Tickets / Spaza Studio (2019-10 – 2020-02)

Event Photographer at Garland of Grace Tea Garden (2018-05 – 2018-12)

Bachelor of Arts in Double major in Photography and Communication Design – Open Window Institute (2017 – 2019)

– Victoria-Noord Hoërskool (2012 – 2016)