Michelle Li

I am a versatile and dedicated individual with a strong background in client engagement, creative arts and marketing. Through my work, I have developed a keen eye for detail and problem-solving which has allowed me to oversee various projects with strict deadlines. I have co-ordinated with related customers and service providers on planned logistical solutions and am able to develop, resolve, and avoid challenges with future and on-going projects.

Assistant Marketing Manager at Deli South Africa (PTY) Ltd (2026-02 – Present)

• Project managed company booth at a stationery trade expo (700+ attendees) & oversaw product placement and on-site activation, personally engaging attendees, answering product queries, and driving foot traffic to the booth
• Project managed company booth at Comic Con Cape Town & coordinated activation concept, logistics, and execution, and staffed the booth directly, assisting customers with product information and enquiries
• Project managed the company's annual VIP partner conference showcasing new product launches-coordinated entertainment, product merchandising, and full programme planning, resulting in R1.5 million in sales
• Led cross-functional coordination across marketing, sales, merchandising, and external vendors/partners to deliver seamless event execution
• Developed and launched an ongoing email marketing campaign strategy to support new product launches
• Managed a marketing budget of R4 million, tracking spend and controlling costs across campaigns and events

Social Media & Website Specialist at Deli South Africa (PTY) Ltd (2025-02 – Present)

• Responded to customer enquiries and feedback via Instagram, Facebook, WhatsApp, and email regarding pricing, product availability, and general product support
• Monitored and actioned social media comments and DMs, ensuring timely and on-brand responses

Freight-Forwarder at Sinotrans Overseas Development SA (2024-03 – 2025-01)

• Oversaw end-to-end onboarding process for new clients and suppliers
• Served as key liaison ensuring smooth, efficient communication between clients and suppliers regarding shipment operations
• Provided ongoing client support, addressing shipment queries, resolving delivery concerns, and ensuring client satisfaction throughout the shipping process
• Managed warehouse logistics for key accounts, including BYD, among other overseas clients
• Coordinated and processed transit documentation for 5-6 truck shipments per month, ensuring compliance and accuracy
• Distributed real-time tracking information to relevant stakeholders
• Delivered daily updates on project status and truck movements to keep all parties informed
• Recorded and collected Proof of Delivery (POD) documentation, maintaining accurate shipment records
• Maintained and updated company e-commerce website (Magento), including new product listings, promotional graphics, and landing pages
• Designed and built new site pages, including a dedicated Careers page and custom campaign-specific pages for promotions
• Managed social media content calendar and post scheduling across platforms
• Developed and proposed campaign and promotion concepts, from ideation through execution
• Produced TikTok videos and Reels to showcase products, handling filming and video editing end-to-end

National Certificate in Digital Marketing – Red & Yellow Business (2025 – 2026)

Diploma in Digital Animation – The Animation School (2021 – 2023)

National Senior Certificate in Bachelor's Pass – Holy Rosary School (2007 – 2020)