Mvuleni Dladla

I have gained over 10 years experience in the media industry including customer relations. My continuation with studies is in line with gathering further knowledge to work on the future ways of approaching business demands and offer expertise to add value.

Media Planner at DSTV Media Sales - Multichoice (2012-08 – Present)

Media planning and campaign development

• Post campaign unpacking
• Enable clients to maximise the impact of their advertising budgets through the use of a range of inventory on all the DSTV commercial channels including sponsorship and digital opportunities
• Combine creative thinking with factual analysis from internal research department to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible
• Create action plans for advertising campaigns on the planning software (Telmar or Arianna) from pre-defined marketing objectives
• Chase material for the campaign
• Liaising with clients, account executive, contractor and advertising staff
• Prepare Post campaigns for clients end of campaign presentation
• Planned on major like clients campaigns like Unilever

Scheduler at DSTV Media Sales - Multichoice (2008-01 – 2012-06)

Scheduling and positioning of commercials across channels and platforms

• Ensure accurate scheduling and positioning of Schedules across all channels and platforms
• Upload Breaks on Landmark and ensure all breaks have been received
• Preparation of Logs. Ensure that the correct flighting codes have been communicated
• Log editor For DSTV and SuperSport - scheduled all the commercials on Super Sport-Africa logs during 2010 FIFA world cup soccer
• Ensure that all spots booked have corresponding flighting codes for the relevant campaigns
• Notify Contract Executives of Missing Spots. ensure that there are no duplications
• Capturing accurately of flighting codes on Landmark
• Run interface on Rights and Scheduling to ensure breaks correspond with Landmark
• Ensure that all limbos and exceptions are cleared
• Position spots on the log. Ensure that spots are positioned accurately, no product conflicts, and all durations are aligned with the break duration
• Deliver breaks by channel according to stipulated deadlines

Events Coordinator (Part-time) at De Grandiose café. Restaurant. Bar (2013-11 – 2014-01)

Event coordination and management

• Organise and coordinate restaurant's events according to venues management
• Take briefs from beverage sponsors and conceptualise ideas to actual events
• Manage guest list for venues events
• Collect data base of visitors to the Bar
• Built strong relations with sponsors and vendors on events requirements

Researcher / Telemarketer at SMRC Marketing Solutions Pty Ltd (2007-07 – 2007-12)

Market research and customer surveys

• Month end reconciliation processes
• List all duties
• Conducting Customers questionnaires in PicknPay stores all around the Gauteng malls and shopping centres
• Telephone interviews
• Pulling old customer data from and recalling Hollard insurance clients

Intern at Gray World-Wide ad agency (2006-07 – 2006-12)

Advertising agency internship

• List all duties
• Cold-calling for client (Ford motor company) competitors how they price their vehicles
• Capture data and present to client
• Weekly briefs at clients offices in centurion

Certificate in Behavioural Science – Henley Business School (2023-01 – 2024-12)

Bachelor of Arts in Marketing Communication – AAA School of advertising (2017-01 – 2021-12)

Certificate in Media Management (Media Planning Course) – AAA School of advertising (2012-01 – 2012-12)

Diploma in Media Studies – University of Johannesburg Faculty of Humanities (2004-01 – 2006-12)

High School Diploma in General – Highlands North Boys high school (1999-01 – 2003-12)