Natalie Schneider

Commercially minded professional with a strong background in fashion retail, buying, merchandising and category management, complemented by more recent experience in e-commerce and digital content. Experienced in product management, range planning, trading, supplier management, SEO content and website optimisation. Brings a strong understanding of the customer and commercial retail environment, with a growing digital skill set and the ability to learn new platforms and tools quickly.

Junior Content & Digital Specialist at FUSE DIGITAL (2026-01 – Present)

• Manage and update website content across CMS platforms for enterprise clients.
• Support website updates, digital content implementation and campaign-related content.
• Apply SEO best practices including metadata, alt text, URL structure and content hierarchy.
• Coordinate digital assets, content updates and stakeholder feedback and approvals.
• Perform website QA across desktop and mobile to ensure content, layout and functionality are implemented correctly.
• Support improvements to website content, UX and the online customer journey.
• Work with internal teams and clients to deliver website updates accurately and on time.

Senior Buyer at SPORTSMAN'S WAREHOUSE (2017-03 – 2025-10)

• Managed supplier and brand relationships across leading global sportswear and apparel brands including Nike, adidas, Puma, Under Armour and New Balance.
• Managed seasonal range planning, product selection, forecasting, pricing and stock performance across multiple apparel categories.
• Analysed sales, sell-through, stock performance and customer trends to support buying and trading decisions.
• Worked closely with planning, marketing and e-commerce teams on seasonal product launches, promotions and campaigns.
• Collaborated with suppliers and internal teams to ensure products were delivered and available in line with seasonal and promotional timelines.
• Supported both online and in-store merchandising, ensuring product ranges were commercially relevant and aligned with customer trends.
• Developed strong knowledge of fashion and performance apparel, consumer behaviour and the sports retail market.
• Awarded "Most Improved Category" in 2019 following strong category growth and improved commercial performance.

Merchandiser/ Key Account Manager at RELIANCE CLOTHING (2014-01 – 2017-02)

• Worked closely with retail buyers on seasonal range planning, product selection and customer demand.
• Managed the critical path from product development and sourcing through to production and delivery.
• Coordinated with suppliers, factories and customers to support on-time delivery and successful product launches.
• Maintained strong client relationships and resolved production and delivery challenges.
• Monitored account and product performance while working across teams to meet business objectives.

– PAREL VALLEI HIGH SCHOOL (2009)

Higher Professional Diploma in Creative Arts – ELIZABETH GALLOWAY ACADEMY (2010 – 2013)