Supervisor: Media & Marketing - Clientele Life
(2018-01)
- Analytical and Performance Tracking: Expert in setting clear KPIs, monitoring lead delivery, and optimizing campaigns to meet volume, quality, and cost targets.
- Media Buying and Planning: Proven ability to develop and execute strategic media plans across multiple channels. Buying and planning media advertising space across various TV and Print platforms on average R15million per month.
- Strategic Thinking: Strong commercial acumen and ability to align media strategies with broader business goals with TV and Print media performance analysis.
- Interpersonal & Stakeholder Management: Excellent communicator with the ability to build and maintain strong professional relationships.
- Problem-Solving & Decision-Making: Skilled at analyzing complex data to make informed, impactful business decisions under pressure.
- Support Daily requirements for the Media Analysts Team to ensure media is purchased at the best cost while monitoring media commitments with daily reporting internally and externally.
Marketing Sales Operations Executive - Spark Media
(2016-01 - 2018-12)
The primary role of is to provide an integral support role to the sales team – print (newspapers /magazines) and digital.
- Allocations/Costings
- Telmar runs –Roots analysis
- Strategic insights in the competitive media industry
- ABC/VFD Reporting
- Churn Proposals
- Databases updates – which newspapers, distribution & costing systems
- Generate IOs (Booking for Digital products)
- Effective Measure
- Updated Caxton Magazines databases
Marketing Services Executive - NAB
(2015-01 - 2016-12)
Develop insights in to the market and conceptualize ideas to come up with strategic presentations for clients.
- Involvement in ideas & implementation for Roots launch
- Create category presentations for top clients to roll out after the Roots Launch.
- Data analyzing and reporting
- Using industry reporting tools (Roots, Addynamix etc) to update clients with imperative statistics such as reach, audience and advertising spend.
- Collect and analyze trends in the market place that impact on product development.
- Understand , maintain and grow knowledge of all marketing tools required in order to meet the objectives of the brief
