Nikita Rubushe

Ecommerce professional with 3+ years of experience in Shopify management, onsite merchandising, and digital campaign execution. Skilled in product management, performance analysis, and optimising customer journeys to improve conversion and retention.

E-Commerce Assistant at MORI (2025-01 – Present)

• Manage day-to-day ecommerce operations of a Shopify storefront, including onsite merchandising, navigation updates, and homepage content
• Execute promotional campaigns, including seasonal sales, product launches, and onsite campaign messaging
• Coordinate discount code setup by briefing CRM/email teams and performing end-to-end QA testing to ensure accuracy across site and checkout
• Maintain and update product listings, including SKUs, pricing, product descriptions, imagery, and collection assignments
• Build and optimise landing pages aligned to campaign and trading strategies
• Conduct comprehensive website QA across desktop and mobile, identifying and resolving issues such as broken links, display inconsistencies, and user experience gaps
• Analyse ecommerce performance using Google Analytics and Looker Studio, tracking KPIs such as conversion rate, sessions, and user behaviour
• Collaborate with marketing, retention, and creative teams to align onsite, email, and campaign activity
• Support ecommerce projects, site enhancements, and operational improvements

Digital Category Administrator at Sportsman's Warehouse (2022-10 – 2025-01)

• Optimized ecommerce platform functionality, ensuring up-to-date content and a seamless user experience, resulting in a 15% increase in customer retention
• Led product management updates, coordinating the upload of new items and maintaining accurate online product details across more than 500 product SKUs
• Collaborated with the Content Coordinator on impactful photoshoots, contributing to a 25% increase in website engagement and traffic through enhanced visual content

Diploma in Marketing – Cape Peninsula University of Technology