Nothando Mnisi

Highly results-driven Marketing and Business Development professional with 2 years of hands-on experience in executing data-driven digital campaigns, generating qualified leads, and managing CRM systems across the African market. Proven ability to leverage market intelligence and performance marketing insights to optimize customer engagement and fuel measurable business growth. Adept at cross-functional collaboration, project coordination, and utilizing key platforms including Dynamics 365 CRM, SharePoint, WordPress, and Canva.

Seeking to contribute to an innovative organization that values strategic growth and creativity.

Business Development & Marketing Intern at Donaldson Filtration Solutions (2025-01 – Present)

• Launched Phase One of the high-priority One Mining Africa email campaign, successfully configuring the full campaign setup within the CRM system.
• Optimized sales performance tracking by developing and maintaining analytical dashboards for lead engagement, open opportunities, and campaign performance.
• Increased product visibility by designing a professional year-end promotional flyer for slow-moving inventory using Canva, ensuring strict alignment with brand identity standards.
• Drove customer re-engagement through the execution of the Sleeping Customers campaign, leveraging the HighSpot platform to reactivate dormant accounts.
• Accelerated sales pipeline velocity by assisting the sales team in sourcing high-quality contacts and company profiles using ZoomInfo and LinkedIn Sales Navigator.
• Enhanced stakeholder transparency by compiling and distributing detailed monthly BI sales reports for performance tracking and strategic review.
• Supported EMEA team operations by organizing and tracking signatures for reseller and distributor contracts, improving document management efficiency on SharePoint.
• Conducted research to identify industrial manufacturing plants across Africa, including their locations, production activities, and associated subsidiaries.

Marketing Graduate at Adcorp Group (2023-08 – 2024-07)

• Prepare and analyze monthly social media reports for the Managing Team.
• Manage community engagement across various social media platforms.
• Coordinate with suppliers to procure marketing collaterals.
• Briefed the art department on design requirements and created supplementary artwork using Canva.
• Scheduled and published content via Sprinklr, while developing and maintaining a monthly content calendar.
• Handled internal communications on health and safety through Mailchimp.
• Upload articles and videos to the backend of WordPress and Xibo Digital Signage, ensuring timely and accurate updates.
• Oversaw social media logo updates to maintain consistent brand identity across platforms.
• Order promotional items for brand refresh initiatives.
• Prepared PowerPoint presentations for upcoming events and attended industry exhibitions, compiling reports on key insights and outcomes.
• Drafted and distributed job advertisements on social media to support recruitment drives.
• Secured stakeholder approval for social media posts prior to publication.
• Conducted interviews to gather testimonials for campaigns and internal initiatives.
• Updated Google My Business profiles and researched strategies to improve engagement and metrics.

Brand Marketing Challenge Internship at Black Wolf Agency (2021-07 – 2021-09)

• Developed and pitched comprehensive offline and online campaigns for the PRIMI restaurant chain, focusing on post-COVID recovery and market repositioning.
• Conducted in-depth market research to define precise target audiences and buyer personas, ensuring accurate outreach and campaign messaging.
• Executed foundational project management by creating a detailed rollout plan and campaign timeline, coordinating tasks for seamless execution.
• Drafted a strategic campaign budget, balancing creative goals with rigorous cost-effectiveness principles.

Advanced Diploma in Marketing – Cape Peninsula University of Technology (2022-12)

Diploma in Marketing – Cape Peninsula University of Technology (2021-12)

Online Short Course in Digital Marketing – University of Cape Town (2023-04)

Online Short Course in Performance Marketing – Red and Yellow (2024-04)