Farha K

Results-focused sales and marketing leader ambitious to drive substantial revenue and profits through proactive strategies. Brings multifaceted approach involving competitor research, innovative promotional strategies and continuous optimisation to exceed expectations. Continuously seeks out opportunities in market gaps and customer trends.

Business Development and Growth Manager - Jiltin Investments CC

(2020-11)

• Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines.
• Created short-term and long-term goals for business team to achieve objectives.
• Closed long-term agreements through skilful negotiation.
• Worked closely with buyers to extend product lines
• Utilised data analytics to inform decision-making, driving efficiency in marketing efforts.
• Spearheaded the development of innovative products, meeting evolving market demands.
• Oversaw website redesign projects, improving user experience and increasing online conversions.

Business Development and Co - founder - Buyizzy

(2017-06 - 2020-11)

• Responsible for managing client accounts, overseeing sales and always looking for opportunities to grow the company
• Managed all product development activities from start to finish, including designing, material sourcing, developing and market launching.
• Managed a small team of 10 employees, managing matters including delegating tasks and handling staff issues.
• Implemented robust sales strategies that doubled annual revenue within the first two years of operation.

Social Media Analyst - The PCRF - UAE - UAE

(2013-01 - 2016-12)

Company Overview: (Palestine Children's Relief Fund)

• Created a social media presence
• Thereafter managed and produced entertaining and engaging content
• Dealt with volunteers and donors feedback
• Manage a monthly tweetathon session
• Oversaw paid social media advertising, maximising return on investment through targeted campaigns.
• Collaborated with content creators to produce engaging and relevant material for various platforms.
• Participated in industry events and webinars to stay current with social media trends and technologies.

Social Media Analyst - Travelstart

(2014-09 - 2015-09)

• Responsible for managing social media accounts and creating an online product experience for customers, including developing innovative marketing solutions
• Duties also include maintaining daily activity, including; developing content for posting on all designated social media outlets, monitoring online competitor presences, researching new blogs and channels for relevance/trend identification, reporting 'chatter' and other relevant online data
• Oversaw paid social media advertising, maximising return on investment through targeted campaigns.
• Utilised analytics tools to measure campaign success, adjusting strategies for optimal results.
• Optimised social media profiles for search engines, increasing visibility and attracting new followers.
• Responded to customer enquiries on social media, fostering positive interactions and brand loyalty.
• Provided insights into customer sentiment and feedback from social media, guiding product development and improvement.

Social Media Analyst - Comedy Dubai

(2013-09 - 2014-02)

• Managed and produced entertaining and engaging content on Twitter and Facebook for Comedy Dubai
• Managed customer feedback through online media, and increased followers by roughly 50% since taking over
• Analysed social media trends to inform marketing strategies, enhancing brand presence and engagement.
• Coordinated with influencers to expand brand visibility and credibility among target demographics.
• Monitored competitor social media activities, providing insights for competitive advantage.

Marketing Editor (Company magazine) - Barloworld Logistics

(2012-06 - 2012-08)

• Produced the corporate magazines for internal and external communication
• Developed story and content ideas, tailored to different audiences
• Proof reading, sub-editing and fact checking
• Delivered finished product ahead of deadline
• Developed story ideas and assigned topics to team of writers.
• Evaluated and fact-checked all copy to verify accuracy and quality of work.
• Liaised with marketing and sales teams to align editorial content with promotional activities and campaigns.

Reporter - Internship - Gulf News Radio - UAE - UAE

(2011-06 - 2011-09)

• Part of small reporting team I sourced and conducted interviews before editing them for broadcast
• Made longer radio pieces for special programming on topics including Ramadan and the smoking ban
• Attended press conferences and other events, effectively gathering information for reporting.
• Provided live reports from the scene of major events, delivering timely updates to the audience.
• Managed multiple assignments simultaneously, prioritising tasks to meet all deadlines.

Digital Marketing - SEO International (2014-01)

BCom Honors - International Business & Marketing - University of Wollongong - Dubai (2013-01 - 2013-01)