Noxolo Mcina

BCom Marketing Graduate currently working as a Digital Marketing Consultant at Pepkor Lifestyle, with solid experience in both sales and digital advertising sales environments. I have developed a strong foundation in customer engagement, brand communication, and performance-driven marketing. I am a goal-oriented and open-minded professional who pays close attention to detail and consistently strives to deliver quality results.

I am adaptable and thrive in dynamic environments that require both creativity and strategic thinking. I see myself as a creative, results-focused individual with a strong passion for digital marketing, particularly in developing and applying effective marketing methods and strategies that drive engagement, growth, and measurable outcomes.

Digital Marketing Consultant - Pepkor Lifestyle

(2022-08)

• Assist with social media content creation, scheduling, and publishing across multiple retail brands, ensuring alignment with each brand's positioning and tone of voice.
• Manage and coordinated content across multiple digital platforms, including Instagram, Facebook, X, and Social Places, ensuring consistent scheduling, publishing, and content quality.
• Publish and support email marketing campaigns, ensuring messaging aligns with promotional calendars and brand objectives.
• Plan and manage content calendars using ClickUp to align campaign timelines, brand messaging, and cross-functional deliverables.
• Compile, analyse, and interpret digital performance reports, tracking key metrics such as CTR, conversions, engagement rate, and impressions to optimise content and campaign effectiveness.
• Work confidently with digital tools and platforms, including CRM systems, SAP, and Magento, to manage content, customer interactions, and operational workflows effectively.
• Execute community management by responding to customer queries, resolving issues, and maintaining positive brand sentiment across platforms.
• Support SEO and paid/organic social media strategies to improve visibility, traffic, and conversions across multiple retail brands.
• Develop and publish engaging digital content, including branded graphics and promotional assets aligned with brand guidelines.

Digital Advertising Sales Consultant - Callforce

(2022-02 - 2022-07)

• Created and managed digital advertising campaigns for small and medium enterprises (SMEs) to drive brand visibility and sales performance
• Communicated the value and benefits of advertising packages and digital solutions to convert prospects into paying clients
• Proactively engaged and followed up with prospective clients to nurture leads and support the sales pipeline
• Built and maintained strong client relationships to encourage repeat business and long-term account growth
• Attends daily check-ins with the operational teams and providing updates, insights, challenges & continuously improve through feedback

Sales Consultant - Clientele Life

(2019-09 - 2021-02)

• Established and developed relationships with new customers while maintaining and growing existing client accounts to support long-term retention and satisfaction
• Engaged with customers to identify needs, resolve queries, and provide appropriate solutions in a timely and professional manner
• Followed up on customer inquiries and ensured effective resolution of requests and concerns
• Interacting with customers and identifying their problem or requirement
• Managed client retention by re-engaging lapsed or canceled policy holders to reinstate services and maintain business continuity

Bachelor of Commerce - Marketing Management - North-West University (2021)

Matric Certificate (2013)