Winnie Jura

I’m a social media and digital marketing professional with 9+ years of experience across agency and brand-side environments, specialising in turning audience insights, cultural trends and performance data into digital strategies that drive meaningful brand and business impact.

My experience spans the full digital ecosystem, from strategy and content development to paid media, influencer partnerships, community management and performance optimisation. I’ve worked across diverse industries and markets, partnering with creative, marketing, media and commercial teams to build digital experiences that connect brands with the people they want to reach.

I’m particularly passionate about the intersection of strategy, creativity and data, understanding not just what audiences engage with, but why, and using those insights to create smarter, more effective work.

Social Media Manager at Cars.co.za (2025-04 – Present)

• Develop and execute social media strategy aligned with business and marketing objectives, driving brand awareness, audience engagement, and website traffic across all platforms.
• Create and manage content calendars and social media content plans, overseeing the scheduling, publishing, and optimisation of on-brand content, including copy and lo-fi video, across all channels.
• Coordinate campaign rollout plans supporting marketing initiatives, partnerships, and product launches, managing relationships with media agencies, influencer agencies, and content creators to ensure deliverables are executed on time.
• Analyse social media performance and audience insights using tools such as Sprout Social, producing monthly performance reports and strategic recommendations for the CMO and key stakeholders.
• Monitor audience sentiment and social media conversations, partnering with the Community Manager to identify trends, opportunities, and potential reputation risks.
• Collaborate cross-functionally with the Design, Community, Digital Sales, and Performance Marketing teams to align visual content, campaign requirements, and paid social budgets.
• Manage and oversee the work of a social media team, ensuring content quality, consistency, and adherence to deadlines.

Senior Social Media Specialist at Mukuru (2024-05 – 2025-03)

• Developed social media strategies aligned with Mukuru's marketing objectives to expand the digital market base.
• Managed brand ambassador and influencer collaborations to enhance engagement on campaigns.
• Delivered detailed performance reports and insights, optimising campaigns using tools such as Brandwatch and paid media.
• Spearheaded paid media campaigns on platforms such as Facebook Ads and Google Ads to achieve cost-efficient results.
• Created and scheduled organic monthly content calendars for various regions in Africa, writing compelling copy aligned with brand guidelines and briefing designers on artwork.
• Provided specialist social media guidance and support to the marketing team and relevant stakeholders.

Social Media Marketing Specialist at TymeBank (2020-10 – 2024-05)

• Developed and maintained a robust online presence by engaging with customers across social media platforms.
• Provided data-driven insights to leadership on social media effectiveness and areas for improvement.
• Built and managed relationships with agency partners, staying ahead of digital marketing trends.

Various Roles: Digital Media Strategist, Digital Analyst, Paid Search Analyst at Hoorah Group (2018-10 – 2020-09)

• Developed data-driven audience segmentation strategies to improve targeting and campaign effectiveness.
• Conducted in-depth competitor analysis to identify market opportunities and inform strategic recommendations.
• Monitored and analysed key performance metrics across digital campaigns, providing actionable insights for optimisation.
• Managed multi-channel digital advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Collaborated with creative teams to develop high-performing ad creatives and messaging tailored to different audience segments.
• Implemented A/B testing methodologies to refine campaign performance and enhance conversion rates.
• Provided strategic recommendations to clients and stakeholders based on data insights and industry trends.
• Led workshops and training sessions to upskill teams on digital media best practices and emerging technologies.

Junior Digital Consultant at Stilt Media (2017-07 – 2018-09)

• Designed and executed digital campaigns to boost brand awareness and engagement.
• Maintained site analytics and provided actionable insights to improve website usability.

National Diploma in Marketing Management – Oxbridge Academy