Nthabiseng Kgopa

I am a seasoned professional with a rich background in Sales, Marketing and Communications in the FMCG and Direct Sales industry. I am an insight driven individual that is a strategic thinker. My unique skill set has evolved over the years and led to my keen interest and passion in Sales Strategy.

One of my fundamental skill is identifying opportunities and driving change that contributes to the bottom line of an organisation while building relationships with key stakeholders and improving internal and external communication. As a Strategic Wholesale Manager and Sales Manager at Coca-Cola South Africa, my focus has been to penetrate the market with the entire range of our product offering through development of individual outlet plans and strong push and pull activities in my trade. In my role as a Recognition, Initiatives and Promotions Coordinator at Herbalife Nutrition International for Southern Africa (Botswana, Lesotho, Namibia, South Africa, Swaziland and Zambia) I have worked alongside our BI Analyst who has drawn the requested reports to enable me to effectively forecast, budget, analyse metrics and conduct post analysis to determine the effectiveness of promotions and campaigns.

I have 7 years of experience working for a global multi-level marketing organisation in Sales and Marketing where I am responsible for regional initiatives and support global campaigns. I believe I would make an immediate and powerful impact to any organisation with my knowledge, skill set and ability to quickly learn, assess and adapt to my environment. Over the years I have had dotted line reports for adhoc projects and conducted training for a team of about 15 Call center representatives on promotions.

STRATEGIC WHOLESALE MANAGER - COCA-COLA BEVERAGES SOUTH AFRICA

(2022-11)

• Collaborate with internal stakeholders to ensure that strategic sales objectives and targets are met
• Ensure sales procedures and policies as defined by the sales leadership are implemented and followed
• Provide input into the development of the tactical strategy as well as the implementation thereof
• Attending key client meetings to articulate how CCBA can add value through our product offering
• Development of wholesale clients strategic business plans
• Define and achieve business goals and effectively communicate and uncover unmet needs and potential opportunities for solutions for clients
• Identify and cultivate new business opportunities to enable company growth
• Increasing market share through various growth strategy
• Fulfill annual net revenue according to set targets
• Creation of pull-out plans to assist with increase in sales
• Listing of new products
• Ensuring availability of all CCBSA products
• Execution of pricing strategy
• Complaint resolution
• Management of 3rd party sales merchandising team
• Promotion implementation and execution
• Stock Management
• Conduct Business reviews with customers and recommend improvements

SALES MANAGER – LIMPOPO & MPUMALANGA - COCA-COLA BEVERAGES SOUTH AFRICA

(2021-10 - 2022-10)

• Ensuring the implementation of promotions and brand campaigns
• Create and drive the annual Sales plan to meet and exceed volume targets
• Execute channel plans and ensuring implementation of Right Execution Daily (RED) model
• The effective management of the operations and sales budget
• Drive brand pack availability and pricing targets
• Building and managing a healthy relationship with customers in order to drive business strategy
• Implementation of the Route to Market Strategy (RTM) to meet and exceed targets for the sales team
• Supporting the delivery of the merchandising and market execution strategy, to deliver excellence in trade execution
• Supporting and collaborating with sales teams in order to meet customer needs, conduct regular trade visits and drive issue resolution from head office
• Effective management of team to ensure employees are appropriately rewarded and recognised to enable optimal talent retention
• Ensure the summative CAP competence is completed and maintained by supporting the sales teams in achieving their respective training needs
• Mentor, train and coach team members to facilitate growth and development
• Ensure the effective management of all company assets (coolers, vehicles and equipment) to ensure that assets are maintained and verified on schedule, for optimal functioning and return on investment
• Ensure that master data is updated regularly and aligned to business requirements and processes
• Execution managed in the trade by, inter alia, ensuring that identified reporting technology (such as Margin Minder and CCBSA Mobile) is utilised and optimised daily as the key reporting tool to ensure call adherence, time in outlet and excellent execution

RECOGNITION, INITIATIVES & PROMOTIONS COORDINATOR FOR SOUTHERN AFRICA - HERBALIFE NUTRITION

(2018-06 - 2021-09)

Promoted into position in June 2018

• Sourcing of promotional rewards
• Maintaining and managing stakeholder relations and expectations
• Oversee and ensure effective management of budgets
• Conducting post event and post promotion analysis reports - This is done 3 months after promotion end date to determine success of promotion. Reports are presented regionally and with the EMEA team
• Planning, implementing and monitoring Recognition, Rewards / Promotions and Events
• Managing, tracking & executing promotions according to plans in conjunction with business objectives
• Working with leadership to develop initiatives using insights on market trends in order to establish promotion and event qualification criteria for regional promotions that meet business objectives
• Collaborating with Communications Coordinator on Recognition, Promotions and Rewards deliverables for an effective communications plan
• Maintaining brand tone and style in all materials that form part of the campaigns
• Drawing reports for Recognition of Distributors at all Marketing Plan levels as well regional and EMEA promotions
• Analyzing Distributor metrics to facilitate speaker selection for regional and EMEA events
• Supporting Distributors with various tools to aid them in growing their businesses
• Working with EMEA creative team to develop marketing material and artwork for promotional items
• Providing monthly reports to the management team to give indication of how promotions are tracking and identify areas of improvement if necessary
• Providing monthly reports on promotions and recognition communication campaigns

SALES, MARKETING COORDINATOR & EVENT COORDINATOR SOUTHERN AFRICA - HERBALIFE NUTRITION

(2014-04 - 2018-05)

• Southern Africa Website Maintenance
• Ensuring that all marketing materials is accurate and professionally displayed, incorporating approved Herbalife branding; proofreading and checking thoroughly prior to distribution to ensure there are no spelling mistakes or grammatical errors
• Ensuring correct global images for all products and literature produced whilst incorporating local/legal and other requirements
• Manage marketing campaigns from planning to delivery and measurement of effectiveness, including newsletter content, email campaigns, online and print advertising
• Communication on a regular basis to all internal departments to ensure efficient implementation and understanding of corporate and marketing policies and strategies
• Coordination of AWT Experience, Leadership Development Weekends and Extravaganza including but not limited to
• Selection and Coordination of speakers for events
• Review and analysis of speaker metrics to assist in the selection of event speakers, MCs and panelists in line with Southern Africa Strategy
• Reviewing contracts and working with legal to ensure all documents are in alignment to corporate protocols
• Conference calls, booking of accommodation, flights, venues, security, site visits, audio visual crew, menu selection and sourcing entertainment
• Participation in annual events - developing event agenda by working with our leadership on regular conference calls
• Supporting Member run events by maintaining a cost log and publishing events on the Myherbalife Website
• Compiling internal staff brief as a guide for staff expectations at events
• Keeping a log of branding to be used at events
• Sourcing branding from suppliers and working with the EMEA branding team on artwork
• Working with the production team and event committee on run of events for product launches
• Sourcing quotes from 3rd party suppliers and negotiating prices
• Logging of costs on payment schedule
• Completing event approval cost
• Post Event Analysis – Itemising all costs for the event to ascertain if budget was exceeded or within budget
• Drawing up and managing budgets for Southern African events and promotions based on proposed estimates received from head office
• Creation of targeted communication campaigns and strategy
• Creation and design of layouts of flyers to promote events
• Sending out a weekly newsletter
• Creating sms/email campaign to promote events
• Putting together PPT's for event for speakers and MC's
• Keeping track of event ticket report to keep abreast of numbers and sharing report with leadership to promote ticket sales
• Updating and maintaining company websites
• Implementation of promotions to support growth
• Promotional items (working with external suppliers to source rewards and negotiate pricing
• Keeping track of number of qualifiers for promotions
• Liaising with logistics to ship member prizes
• Liaising with EMEA team for EMEA promotions
• Maintaining logs to keep abreast of rewards sent out and rewards collected
• Working with the EMEA Business Analyst to forecast qualifiers for promotion

MARKETING MANAGER - NAKISENI BUSINESS ENTERPRISE

(2013-10 - 2014-03)

Black Business Supplier Development Program

• Creation of platforms to market program (exhibitions, radio interviews, business breakfasts/seminars)
• Design and supply of marketing material
• Identification of areas to be targeted
• Telephonic, social media and e-marketing
• Formulating relationships with businesses and institutions nationwide
• Liaising with head office on artwork and marketing material
• Liaising with Prime Media for advertising space
• Formulation and implementation of marketing plan
• Analysis of sales data
• Creating/identifying platforms where mobile griller can be used
• Designing questionnaires to track customer perception/satisfaction
• Designing branding material
• Rebranding of products
• Organising product launch
• Formulation of pricing strategy
• Conceptualizing radio and print adverts
• Organising trade deals for clients
• Organisation of road shows to market products
• Enhancing the image of the company
• Provision of corporate stationery
• Organising annual CSI initiatives
• Branding of company vehicles
• Updating the website
• Drawing up marketing budget
• Drawing up quarterly reports and plans

ACCOUNT MANAGER - SOUTH AFRICAN BREWERIES

(2008-12 - 2012-12)

• Analysed market trends to address business opportunities and issues
• Developed outlet plans including pricing analysis, brand performance and performed on-going business analysis to drive volume performance
• In-store promotions and merchandising
• Prepared work plans as per outlet
• Conducted competitor analysis to keep abreast of competitor activity in my market
• Built and maintained sound relationships with various stakeholders
• Managed profitable sales of SAB products and developed new business opportunities
• Provided maximum support to customers daily
• Ensured optimization of customer service
• Daily discussions with clients regarding their needs, promotions and marketing related strategies
• Delivering professional services to clients by ensuring the quality of SAB products and up to date marketing principles to optimize market share
• Received an individual award for ensuring that key brands resonate (2011)

MATRIC - CAPRICORN HIGH SCHOOL (2005)

BA CORPORATE COMMUNICATION - Corporate Communication - UNIVERSITY OF JOHANNESBURG (2008)