Multidisciplinary Graphic and Footwear Designer
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Since earning my Diploma in Graphic Design, I have been Freelancing since 2011 as a multidisciplinary
Designer specializing in Corporate Identities, Branding, Packaging, Social Media and Digital Design.
I’ve spent the last 12 years working full-time in the Footwear Industry, designing for a wide range of customers, from infants and kids to men’s and ladies' footwear.
My passion lies in Global Trend Fashion Forecasting and Research. I love identifying what’s next and applying those insights to create fashionable seasonal ranges. Following a project from a digital sketch all the way to seeing the physical product in stores is the most fulfilling part of my career.
My approach combines creativity with strategy, delivering visually refined work that not only looks great,
but supports real business growth. From concept to final launch, I provide complete design solutions tailored to each client’s individual needs.
Footwear/Graphic Designer & Developer (Full time position)
Design Worx, 2014 - 2026
Transform global fashion trends and seasonal forecasts into new footwear design concepts.
Execute professional-grade footwear renderings and 2D Cads using Adobe Illustrator and Photoshop.
Work with Design and Production by creating comprehensive tech packs that detail material callouts, construction methods, and technical components.
Oversee the transition from 2D concept to physical sample, managing communication with international Chinese factories to ensure prototypes meet design specifications.
Conduct rigorous competitor analysis and retail market research to ensure all new footwear styling aligns with current consumer demand and brand positioning.
Responsible for the Seasonal Trend Forecast Trend Books for Customers
Work alongside a team of Footwear Designers, Merchandisers and Buyers to build each Season’s latest Footwear Range.
Cape Peninsula University of Technology
Graphic Design Diploma, 2013