Marketing Manager - Anaprop Properties
(2024-09 - 2025-02)
- Responsible for developing and executing the company's annual marketing strategy, aligning business goals with key marketing initiatives to drive growth and brand visibility.
- Managing and optimizing the marketing budget, ensuring effective allocation of resources and monitoring ROI to maintain financial efficiency.
- Coordinating with tenants to support their marketing efforts, including designing and implementing in-store signage, posters, and other marketing collateral to enhance customer experience and drive foot traffic.
- Conducting comprehensive market research to identify industry trends, customer preferences, and competitor strategies, providing actionable insights to inform and refine marketing tactics.
- Collaborating with cross-functional teams, including sales and product departments, to ensure alignment of messaging and promotional strategies across all channels.
- Monitoring the performance of marketing campaigns, analyzing key metrics to assess effectiveness and implement adjustments to improve outcomes.
- Overseeing digital and traditional marketing efforts, ensuring that online, print, and social media strategies were integrated and aligned with overarching company goals.
Marketing & Promotions Coordinator - Tevo Pty Ltd
(2022-01 - 2024-08)
- Led the planning, management, and execution of marketing campaigns and promotional activities, ensuring alignment with overall business objectives and driving customer engagement.
- Coordinated both digital and traditional marketing materials across various campaigns, including managing external promotional rental agreements and overseeing in-store advertising to enhance brand presence.
- Managed marketing budgets, ensuring effective allocation of resources, creating purchase orders (POs), and processing invoices for timely payment.
- Collaborated closely with centre management to plan and execute digital and physical promotional setups, ensuring seamless integration of marketing efforts across all platforms.
- Directed a part-time promotional team, providing leadership and guidance to ensure smooth and efficient execution of marketing campaigns and promotional events.
- Successfully managed a marketing budget of R2M, ensuring the cost-effective execution of multiple high-impact campaigns.
- Streamlined the promotional process by enhancing coordination with centre management, improving the speed and quality of campaign rollouts.
Junior Marketing Manager: Agribusiness - Standard Bank, SA
(2017-01 - 2021-09)
- Aligned marketing strategies with business unit objectives, ensuring that marketing efforts directly supported the broader goals of the company and contributed to overall business growth.
- Translated high-level marketing plans into actionable tactics, developing and executing tailored marketing initiatives for specific product and channel portfolios.
- Collaborated with provincial marketing managers to adapt centrally coordinated campaigns into effective localized sales tactics, optimizing outreach to regional target audiences.
- Managed marketing budgets efficiently, ensuring that expenditures were tracked accurately, and reported regularly on the effectiveness of marketing spend to senior management.
- Worked with internal business units to create ad hoc marketing materials, leveraging internal resources to support campaigns and drive sales.
- Managed and monitored the marketing budget, ensuring efficient use of resources.
- Coordinated with branches to assist with in-store signage, posters, and marketing materials.
- Conducted market research and provided trend reporting to inform strategic decisions.
- Spearheaded the Agribusiness social media campaign that was nominated as a finalist at the 2021 Global Media Awards for Best Use of Audio and Best Idea to Grow Advertising Sales. This campaign showcased a successful blend of creativity, data-driven insights, and innovative marketing techniques, enhancing the brand's engagement and driving sales.
- Enhanced collaboration with provincial teams, leading to improved campaign execution and regional sales performance.
- Delivered precise budget tracking and reporting, contributing to improved financial control and resource allocation.
Operational Specialist: Advertising & Promotions - Telkom, SA
(2010-03 - 2016-12)
- Managed ATL, BTL, and retail campaigns, ensuring that all activities were strategically aligned with Telkom's overall marketing objectives and business goals.
- Developed and executed comprehensive marketing and communication plans, successfully supporting the launch of major campaigns and ensuring effective messaging across all channels.
- Collaborated closely with internal and external stakeholders, facilitating the timely execution of projects and securing necessary creative sign-offs for campaign materials.
- Oversaw budgets for promotional materials, events, and campaigns, ensuring cost-effective solutions while delivering high-impact marketing initiatives.
- Monitored and analyzed sales results to assess the effectiveness of campaigns, utilizing insights to implement improvements and optimize future campaign performance.
- Coordinated and represented Telkom at trade shows and industry events, fostering relationships with key clients, stakeholders, and potential business partners to enhance the brand's visibility.
- Improved the efficiency of campaign execution, reducing time-to-launch through better coordination and streamlined processes.
- Successfully managed event participation, generating leads and boosting brand presence at key trade shows and client-facing events.
