Marketing Manager at Hubble Energy (July 2023 – Present)
Led marketing strategy and execution during Hubble Energy's rebrand and expansion into commercial and high-voltage energy markets.
- Managed multi-channel marketing campaigns across digital, exhibitions, product launches, content, and brand communications
- Coordinated external agencies and suppliers across SEO, Google Ads, Meta Ads, web development, design, print, video production, and exhibition builds
- Worked closely with leadership, sales teams, distributors, and international partners to align marketing initiatives with commercial objectives
- Led planning and execution for major local and international trade shows, including logistics, stand development, lead generation, and on-site brand representation
- Managed and developed product launch collateral including brochures, manuals, website content, presentations, warranty documentation, and digital campaigns
- Coordinated paid media activity and lead generation initiatives with external advertising partners and sales teams
- Managed email marketing, website lead forms, campaign reporting, and customer communications
Digital Marketer at Hubble Energy (July 2022 – June 2023)
Managed digital marketing initiatives across paid media, content creation, brand communications, and customer engagement for a fast-growing energy technology startup.
- Assisted with Meta Ads, Google Ads, display advertising, and outdoor campaign coordination
- Created marketing collateral including social media content, brochures, banners, presentations, website updates, and email campaigns
- Wrote copy for press releases, advertorials, blogs, customer communications, and social media platforms
- Managed SEO, Meta Ads, Google Ads, and digital campaign execution internally, while assisting with website updates, content management, and digital asset development
- Managed customer engagement, review responses, inbound enquiries, and social media communications
- Supported exhibition preparation, promotional campaigns, and product marketing initiatives across local and international events
Independent Marketing & Event Projects at Freelance & Independent Projects (2017 - Present)
- Led digital marketing, PR and promotional campaigns for independent creative projects across social media, content, and release campaigns
- Planned and coordinated six national South African music tours across major cities, managing logistics, scheduling, travel, accommodation, and promotional activity for 50+ performances
- Founded and managed recurring live music and community events in Cape Town and Johannesburg, overseeing event planning, promotion, artist coordination, audience engagement, and on-site operations
- Secured international media, playlist, and radio coverage through targeted outreach and relationship management
- Produced short-form video and digital content for Instagram, TikTok, YouTube, and Facebook using Final Cut Pro, Logic Pro, CapCut and InShot
- Managed website updates, audience communications and promotional campaigns
- Built and maintained relationships with venues, promoters, collaborators, media contacts, and event partners
