Olerato Ramafsi

Over the years, I have honed my skills in crafting compelling narratives that resonate with diverse audiences. This experience has taught me how to leverage social media platforms to build strong brand identities and connect with followers in meaningful ways. By combining creativity with strategic thinking, I have successfully developed campaigns that drive engagement and achieve business objectives.

I am excited about the opportunity to bring my expertise in storytelling and content creation to different companies, helping to elevate your social media presence and achieve your marketing goals.

Throughout my career, I have gained extensive and broad experience in the marketing and social media marketing spectrum by working with a diverse array of publications, lifestyle brands, and hospitality providers. My journey began with Getaway Magazine, where I developed and executed social media strategies to enhance audience engagement and brand visibility. At Flight Centre, I honed my skills in content creation and digital marketing, driving successful campaigns that increased customer engagement and sales.

Working with lifestyle brands like Converse allowed me to tap into the dynamic world of fashion marketing, where I crafted compelling narratives that resonated with a younger, trend-savvy audience. My role involved coordinating cross-platform campaigns and leveraging influencer partnerships to boost brand presence.

In the hospitality sector, my experience with Newmark Hotels & Resorts further broadened my expertise. I managed social media accounts, created captivating content showcasing luxurious experiences, and utilized targeted advertising to attract and retain guests. This role underscored the importance of personalized marketing and the impact of storytelling in enhancing customer experiences.

These diverse experiences have equipped me with a comprehensive understanding of social media marketing, content creation, and strategic brand management, making me a valuable asset to any organization.

I have an IEB Matric and a Bachelor of Arts degree in Television Production from AFDA School of The Creative economy.