Olwethu Sithebe

Creative freelance video editor and AI content creator with 8+ years of experience producing engaging, platform-optimised content across social media, digital marketing, and branded storytelling. Strong focus on pacing, audience retention, and visual impact — delivering high-quality work under tight deadlines while maintaining brand consistency. Specialised in AI-assisted filmmaking — building full production pipelines from concept to export using generative video, prompt engineering, AI music composition, and AI voice.

Experienced integrating Kling, Suno AI, and ElevenLabs into professional Final Cut Pro workflows to produce cinematic, scalable content. Currently completing a BCom in Market Management (2nd Year), bringing strategic marketing insight and strong academic performance into every creative project.

Music Annotator — Audio Matter Subject Expert at BeatPulseLabs (2026-03 – 2026-04)

• Served as subject matter expert in audio annotation for AI music training datasets
• Applied professional listening skills to evaluate, label, and quality-check audio samples
• Contributed domain expertise in music structure, genre classification, and sonic characteristics
• Supported development of AI music generation models through accurate and consistent annotation

Freelance Video Editor & AI Content Creator at Self-Employed — Obnoxiously Different (2016 – Present)

• Delivered 60+ completed video projects across social media, promotional, and branded client work
• Edited content for YouTube, TikTok, and Instagram Reels — optimising for engagement and watch time
• Specialised in high-retention edits: jump cuts, pacing control, and engaging visual flow
• Pioneered AI-assisted production workflows integrating Kling, Suno AI, and ElevenLabs
• Produced full cinematic production pipelines from script through to final export
• Managed full editing workflow from raw footage to delivery including client revisions
• Maintained consistent delivery under deadlines — ensuring client satisfaction and repeat work

Bachelor of Commerce in Market Management – IIE MSA (Independent Institute of Education, Monash South Africa) (2025)

Bachelor of Arts in Media, Communications & Cultural Studies – University of the Witwatersrand (Wits University) (2024)