Otto Bergström

Content specialist and game tester with 15+ years experience building high-performance content systems for iGaming and digital affiliate markets

Talent

Cape TownMember since May 11, 2026

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About

Results-driven Content Operations Lead with 15+ years building high-performance content systems for iGaming and digital affiliate markets. Specialises in owning the full content lifecycle, from strategy and AI-assisted production to QA, performance monitoring, and data-driven iteration. Deep hands-on experience translating complex crypto and casino concepts into clear, credible content for non-technical audiences.

Proven track record running content experiments, building automation workflows, and deploying AI tools (Grog, ChatGPT, Gemini) to scale quality output without sacrificing accuracy or human judgement.

Experience

Senior SEO & Digital Content Strategist at Self-Employed / Freelance (2012-01 – Present)

iGaming, Crypto & Affiliate Markets

Owned end-to-end content production for high-traffic iGaming affiliate platforms, from editorial planning and brief creation through writing, editing, QA, and post-publish performance review.
Built AI-assisted content workflows using Grog, ChatGPT, and Gemini to accelerate research, drafting, and QA while maintaining strict accuracy and originality standards.
Identified and corrected hallucinations, factual errors, logical inconsistencies, and SEO over-optimisation in AI-generated content before publication.
Translated complex crypto concepts, wallets, blockchain, decentralised casinos, tokenomics, into clear, jargon-free content accessible to non-technical audiences.
Executed content experiments (headlines, structures, CTAs, page modules), documented outcomes, and scaled winning patterns across site content.
Used Google Analytics, Search Console to monitor content performance and drive data-informed iteration.
Produced casino reviews, sports betting guides, crypto affiliate content, responsible gambling articles, and regulatory overviews across English-speaking markets.
Managed WordPress CMS content pipelines, maintained editorial standards documentation, and QA checklists for consistent, scalable production.

Independent Sociocultural Consultant at Various Clients (1999-01 – 2012-01)

Research, Analysis & Structured Reporting

Conducted sociocultural and historical assessments requiring rigorous source evaluation within a complex mining environment, cross-referencing, and bias identification, directly applicable to content accuracy standards.
Produced structured analytical reports translating complex findings into clear, actionable formats for non-specialist audiences.
Applied anthropological and historical frameworks to interpret complex source material, underpinning a strong instinct for verifiable, credible content.