Otto Bergström

Results-driven Content Operations Lead with 15+ years building high-performance content systems for iGaming and digital affiliate markets. Specialises in owning the full content lifecycle, from strategy and AI-assisted production to QA, performance monitoring, and data-driven iteration. Deep hands-on experience translating complex crypto and casino concepts into clear, credible content for non-technical audiences.

Proven track record running content experiments, building automation workflows, and deploying AI tools (Grog, ChatGPT, Gemini) to scale quality output without sacrificing accuracy or human judgement.

Senior SEO & Digital Content Strategist at Self-Employed / Freelance (2012-01 – Present)

iGaming, Crypto & Affiliate Markets

• Owned end-to-end content production for high-traffic iGaming affiliate platforms, from editorial planning and brief creation through writing, editing, QA, and post-publish performance review.
• Built AI-assisted content workflows using Grog, ChatGPT, and Gemini to accelerate research, drafting, and QA while maintaining strict accuracy and originality standards.
• Identified and corrected hallucinations, factual errors, logical inconsistencies, and SEO over-optimisation in AI-generated content before publication.
• Translated complex crypto concepts, wallets, blockchain, decentralised casinos, tokenomics, into clear, jargon-free content accessible to non-technical audiences.
• Executed content experiments (headlines, structures, CTAs, page modules), documented outcomes, and scaled winning patterns across site content.
• Used Google Analytics, Search Console to monitor content performance and drive data-informed iteration.
• Produced casino reviews, sports betting guides, crypto affiliate content, responsible gambling articles, and regulatory overviews across English-speaking markets.
• Managed WordPress CMS content pipelines, maintained editorial standards documentation, and QA checklists for consistent, scalable production.

Independent Sociocultural Consultant at Various Clients (1999-01 – 2012-01)

Research, Analysis & Structured Reporting

• Conducted sociocultural and historical assessments requiring rigorous source evaluation within a complex mining environment, cross-referencing, and bias identification, directly applicable to content accuracy standards.
• Produced structured analytical reports translating complex findings into clear, actionable formats for non-specialist audiences.
• Applied anthropological and historical frameworks to interpret complex source material, underpinning a strong instinct for verifiable, credible content.

Bachelor of Arts (BA) in Anthropology & Archaeology

Bachelor of Commerce (B Com)