Pfarelo Baloyi

Marketing Assistant with hands-on experience in digital marketing, campaign execution, content development, and marketing performance analysis within a consulting environment. Demonstrated ability to manage multi-platform social media strategies, support integrated marketing campaigns, and analyse performance data to optimise engagement and visibility. Adept at working in fast-paced environments, managing multiple responsibilities, and contributing to both strategic and operational marketing objectives as well as helping put on an event.

I bring a well-rounded skill set spanning marketing, business development support, content strategy, and operational & administration coordination. A quick learner who can absorb new ideas and can clearly & effectively communicate with both internal & external stakeholders.

Marketing Assistant at YANDA Growth Consulting (2024-01 – 2026-03)

Supported the execution of integrated marketing, digital, and business development initiatives within a fast-paced B2B consulting environment, contributing to brand growth, campaign performance, and client-facing project delivery.

• Managed and executed social media across LinkedIn, Instagram, Facebook, Twitter/X, and YouTube, including content planning, creation, scheduling, and publishing aligned to campaign objectives.
• Produced and edited multimedia content (video and visual) for campaigns.
• Suppported campaigns generating 15K+ impressions, 3K+ engagement, and engagement rates exceeding 13% in 3 months.
• Supported execution of integrated marketing campaigns across social media, email, PR, and digital channels, contributing to 20,000+ accounts reached annually.
• Analysed marketing performance, contributing to reporting and data-driven campaign improvements.
• Implemented UTM tracking links to track user journeys, campaign performance, and traffic sources.
• Managed and updated the company website using WordPress, including publishing blogs and updating campaign-aligned content.
• Created SEO-aligned blog content contributing to 7,000+ annual website page views and 240%+ quarterly growth in traffic.
• Developed and executed email marketing campaigns using Mailchimp.
• Contributed to email campaigns achieving 60%+ open rates and strong click-through engagement, supporting audience retention and engagement.
• Managed end-to-end tender application processes, including compiling proposals and coordinating submissions.
• Maintained and organised confidential company records, ensuring accuracy and accessibility.
• Provided administrative support across multiple projects, including document management, scheduling, and internal coordination.
• Supported cross-functional collaboration by facilitating communication between internal teams, stakeholders, and external partners.

General Assistant at Checkers (2022-11 – 2023-12)

• Assisted in organizing and stocking sales floor displays to enhance product visibility and sales.
• Engaged with customers on the sales floor, offering product information and ensuring a welcoming shopping environment.
• Supported inventory management, contributing to efficient store operations.
• Assisted with customer queries/inquiries, improving the overall customer shopping experience.
• Strong communication and interpersonal skills.
• Basic merchandising experience

Literacy Tutor at Help2Read (2022-05 – 2022-09)

• Generated and sent academic results and student reports to stakeholders, enabling development of tailor-made learning plans for individual learners.
• Supervised students' activities and offered constructive feedback and guidance, helping learners improve practical skills.
• Kept and updated student performance data and other records for use in generation of academic reports.
• Tutored students in one-to-one and small group sessions.

Bachelor's Degree in Strategic Communication in Corporate Communication – University of Johannesburg (2019)

Grade 12 National Senior Certificate – Basa Freedom Community College (2018)