Qaqamba Jikijela

Strategic marketing and communications executive with more than 15 years of experience leading brand positioning, stakeholder engagement, public affairs, and integrated marketing strategies across corporate, public-sector and agency environments. Proven ability to strengthen institutional reputation, build strategic partnerships with government and industry, and drive high‑impact communications that support organisational growth and transformation. Experienced in complex stakeholder environments including government departments, infrastructure programmes, media, and community partners.

Recognised for combining strategic insight with execution discipline to deliver measurable results, enhance brand visibility, and align communications with institutional objectives.

Marketing & Stakeholder Manager - Ayamah Tibaa (Pty) Ltd - East London

(2021-01)

Lead strategic stakeholder engagement and communication across provincial infrastructure programmes working with government departments, municipalities, and senior executives.

• Strengthened intergovernmental stakeholder relationships to support alignment of infrastructure programmes.
• Led stakeholder engagement frameworks supporting programme planning and provincial implementation.
• Coordinated governance communication structures and reporting platforms for provincial infrastructure performance.
• Facilitated strategic engagements with public-sector leadership to align programme mandates and priorities.
• Managed communication and reporting mechanisms for large-scale infrastructure planning and monitoring.

Marketing & Change Lead - OPECS - East London

(2019-01 - 2021-12)

Led communication and change management strategies for major transformation and systems implementation projects.

• Designed and implemented organisation‑wide change communication strategies supporting transformation initiatives.
• Conducted stakeholder analysis and engagement strategies to improve adoption of new systems and processes.
• Developed communication products, executive briefings, and training materials for multiple stakeholder groups.
• Managed PR agency deliverables, budgets, and campaign timelines.

Marketing Consultant - Jiks Media - East London

(2015-01 - 2019-12)

Provided strategic marketing consulting services to public and private sector clients.

• Developed integrated marketing campaigns and advertising strategies.
• Built and managed long‑term client partnerships and sponsorship relationships.
• Led brand positioning initiatives and multi‑channel marketing campaigns.

Sales Manager - AFROX - East London

(2011-01 - 2015-12)

Led regional retail sales operations while driving marketing promotions and customer engagement strategies.

Marketing Brand Analyst - Isuzu, GMSA - Johannesburg

(2008-04 - 2010-02)

• Coordinated brand strategy implementation across promotional materials and dealer advertising.
• Liaised with advertising agencies to ensure brand consistency.

Product Communications Coordinator - GMSA - Johannesburg

(2006-02 - 2008-04)

• Developed and implemented product communication plans across vehicle lifecycles.
• Managed press events, media relations, and integration into global communication systems.
• Oversaw press fleet management, risk mitigation, and logistics.
• Ensured compliance with policies, regulations, and communication standards.

Marketing Manager - Subaru - Pretoria

(2005-10 - 2006-01)

• Led dealership marketing activities, campaign development, and budget management.
• Coordinated cross‑functional marketing strategies and competitor analysis.
• Reported campaign performance to senior leadership.

Marketing Coordinator - Subaru - Johannesburg

(2005-04 - 2005-09)

• Supported marketing initiatives, content development, and market research.
• Coordinated branded campaigns and media coverage.

Account Executive - Jupiter Drawing Room - Cape Town

(2004-01 - 2005-03)

• Managed client accounts, project scopes, budgets, and timelines.
• Coordinated teams to meet project milestones and client objectives

Postgraduate Diploma in Management - Marketing - University of Cape Town (2004)

Bachelor of Social Science - History & Political Science - University of Cape Town (2001)

Senior Certificate - Grade 12 - Kaffrarian High School for Girls (1997)