Marketing & Events Projects Coordinator at Tshwane School for Business & Society (2025-07 – Present)
- Deliver high-level executive administrative support to the TSB Director, ensuring smooth daily operations and uninterrupted workflow efficiency.
- Manage community engagement across the Business School's social media platforms, including content scheduling, audience interaction, and performance monitoring.
- Plan and coordinate key institutional events such as Executive Education certification ceremonies and quarterly guest seminars.
- Develop marketing content and campaign narratives by shaping storytelling angles and structuring content to strengthen brand positioning.
- Create visual and written marketing materials using tools such as Canva and Adobe Creative Suite.
- Track campaign effectiveness using analytics tools and apply insights to improve reach and engagement.
- Coordinate multiple event projects simultaneously while maintaining timelines, stakeholder communication, and quality delivery.
PR Account Manager at MSL ZA (2024-04 – 2025-06)
Client Experience: Philip Morris International, Aquafresh, South African Tourism, Toyota South Africa, FedEx
- Serving as the primary point of contact for clients, addressing their needs and managing expectations for campaigns.
- Cultivating and maintaining strong relationships with journalists and media outlets for media coverage.
- Developing and pitching compelling story angles for campaigns.
- Developing and implementing PR strategies aligned with client objectives and industry trends.
- Writing and editing press releases, media pitches, and client communications.
- Overseeing the creation and design of marketing collateral such as social media content, and promotional materials.
- Tracking and analysing media coverage and PR campaign performance, providing clients with regular reports and insights.
- Mentoring and guiding junior team members and interns, fostering professional development.
Media Studies Part-time Lecturer at Wits University (2024-01 – 2025-07)
- Delivering lectures, leading discussions, and conducting tutorials or labs as assigned by the department or academic institution.
- Developing course materials, such as syllabi, lesson plans, assignments, and assessments, in alignment with departmental or institutional guidelines.
- Evaluating student work, providing constructive feedback, and assigning grades.
- Holding regular office hours to provide academic support and guidance to students outside of class time.
- Maintaining communication with students, colleagues, and departmental administrators regarding course-related matters, such as scheduling, curriculum changes, and student progress.
- Providing academic advising and mentorship to students, including assistance with course selection, career planning, and academic goals.
- Completing administrative tasks related to teaching responsibilities, such as submitting grades, attending faculty meetings, and participating in curriculum review processes.
PR Account Assistant at MSL ZA (2023-06 – 2024-03)
Client Experience: Momentum & Momentum Metropolitan Group Business Units (consumer and corporate), Thales Group
- Developing and maintaining positive relationships with clients, stakeholders, media, and vendors.
- Brainstorming sessions and suggesting innovative ideas.
- Assisting with the development and distribution of PR materials, including brochures, pamphlets, newsletters, and videos.
- Editing and proofreading social media content, videos, press releases, emails, and other communications about clients that will be sent to the public.
- Assisting with the organization and execution of various media and PR events.
- Managing PR materials, filing, copying, and performing other clerical tasks.
- Answering phones, responding to emails and inquiries, and performing other administrative tasks.
- Managing calendars and media lists.
- Maintaining the PR database, documenting media coverage, and tracking PR metrics (Using Novus, Media Manager)
PR Account Executive at Shantui PR (2022-03 – 2023-04)
Client Experience: Rotary International, The Townships Project, The Community Transformation Accelerator Program (CTAP)
- Responsible for the audio content of broadcasts via radio, the internet, and other mobile platforms
- Create media lists and facilitate communication for press coverage
- Arrange interviews and editorial meetings with key journalists for clients' spokespeople
- Developing engaging content for social media content to increase followers and engagement
- Deliver analytics reports on social media, reporting on traffic and engagement
- Brainstorm fresh ideas for PR campaigns
- Write press releases, news stories, articles, case studies, and product pieces
- Respond to phone calls and emails from journalists
- Monitor media coverage and report results to the wider team and clients
- Pitch press releases and feature ideas by phone or email to national, regional, and trade journalists, across print, broadcast, and online, to interest them in covering their clients' stories
Science Journalist Intern at South African Agency for Science and Technology Advancement (SAASTA) Host: Tshwane University of Technology Community Radio (2021-09 – 2022-02)
- Responsible for the audio content of broadcasts via radio, the internet, and other mobile platforms
- Generating and researching ideas for programmes and pitching for commissions developing content, writing material for scripts, bulletins, and links
- Sourcing potential contributors and interviewees
- Producing pre-production briefings for presenters, reporters, technical staff and other contributors
- Undertaking editing, interviewing, and reporting duties as necessary
- Checking that copyrights are cleared and understanding media law
- Converting text, graphics, video, and audio files into other formats
- Contributing to, and making use of, an archive of audio resources which can be re-used
- Generating, analysing and selecting news bulletins and presenting live on air weekly
Part-time Sales Assistant at BedBathBody – 44 Stanley (2018-01 – 2021-12)
- Providing personalized customer service
- Administering cash & credit sales
- Personalized gift wrapping of shop products
- Promoting catalogue of unique skin care and cosmetic products through demonstration
- Manage inventory, recordkeeping and cash receipts and payments
- Meeting planned sales per objectives set by KPI objectives
