Full-Stack Developer & Digital Solutions Lead - Dream Merchant Group - Centurion, South Africa
(2019-01)
Recruited to spearhead the end-to-end development, UI/UX design, and lifecycle management of multiple high-traffic web applications and corporate websites.
- Full-Stack Development: Architect and deploy modern, responsive frontend interfaces using Scripting, Vite, Vue.js, Next.js, Node.js and PHP. Develop robust backend solutions and APIs utilising Node.js, CodeIgniter, Laravel, and PHP, integrating seamlessly with SQL Server, MySQL, and PostgreSQL databases.
- Business Automation & CRM: Drive operational efficiency by integrating CRM solutions (Zoho, HubSpot, GoHighLevel) to streamline billing, client communications, and Round-Robin staff workflows.
- Digital Marketing Infrastructure: Manage bulk email distribution (Zoho, Brevo, Everlytic), WhatsApp Business, and social media analytics, significantly boosting client engagement and lead generation.
- Security & Data Integrity: Implement rigorous security best practices, tokenization, data integrity protocols, and automated backup systems across all digital assets.
- Modern Workflow Integration: Leverage development tools (VSCodium, VS Code, Cursor) and modern CI/CD practices to accelerate coding workflows, maintain code quality, and reduce time-to-market.
- Leadership & Support: Provide daily analytics reporting, troubleshoot complex web issues, create procedure documentation, and train internal staff on new digital tools and workflows.
Senior Web Developer & Intranet Specialist - Axiz - Midrand, South Africa
(2010-08 - 2018-12)
Managed full-stack web development, internal systems, and high-volume vendor platforms for a major IT distribution company.
- Intranet Architecture: Developed and maintained the company's internal Intranet platform using .NET, ASP, and modern web standards, vastly improving internal communication and operational efficiency.
- Vendor Platform Management: Managed the "Deal Zone" platform, providing critical technical support, database updates, and system maintenance for over 50 active vendors.
- Email Marketing & Design: Designed and distributed high-converting graphical email campaigns, handling the end-to-end process from image slicing to HTML5 coding and bulk distribution via Everlytic.
- Database Administration: Administered complex client databases, performing daily cleanups, updates, and integrity checks in collaboration with Business Unit and Product Managers.
- UI/UX & Web Maintenance: Executed full-stack web development and UI/UX enhancements for corporate websites, ensuring cross-browser compatibility and optimal user experiences.
- Health & Safety Compliance: Served as a certified Health and Safety Officer and Evacuation Warden, ensuring workplace compliance and staff safety.
Web Developer, Programmer, and IT Specialist - Various Organisations
(2001 - 2010)
Held various progressive Web Development, Programming, and IT Specialist roles at organisations including Genepool, Firewater, Clearcode Technologies, LIC Systems, Computer Corporation, and Jouchi Systems (UK).
- Developed foundational .NET web applications, managed server infrastructure and network security, executed software QA, and built corporate websites.
- Built a deep technical foundation in ASP, SQL, IIS, and early web standards, which seamlessly transitioned into modern web architectures.
