Product Marketing Manager • Old Mutual Protect at Old Mutual (2023-09 – Present)
- Develop and own product collateral to effectively communicate value propositions to advisers and customers.
- Create and implement targeted campaigns for both adviser and customer audiences.
- Adviser Enablement: Collaborate with the distribution marketing team and intermediary channel leadership to provide advisers with the tools, events, activations, and collateral necessary to drive sales.
- Oversee and enhance adviser and customer journeys, ensuring impactful and seamless experiences.
- Manage and curate all content, ensuring strict adherence to brand standards and strategic goals.
- Lead a high-performing team responsible for digital design, content creation, and campaign execution.
- Foster and maintain strong relationships with internal teams and external stakeholders.
- Conduct comprehensive data analysis and segmentation to optimise targeting and campaign outcomes.
- Measure campaign effectiveness through in-depth performance analysis and detailed reporting.
- Collaborate with agencies and designers, delivering creative solutions aligned with objectives.
- Stay ahead of the curve by monitoring and interpreting market trends, and refining marketing strategies accordingly.
- Manage the annual budget, ensuring optimal allocation of resources for maximum impact.
- Oversee multiple initiatives through effective project management techniques.
- Act as a pivotal leader, influencing and motivating teams and stakeholders to achieve shared goals.
Brand Manager at Old Mutual (2022-07 – 2023-08)
I manage 2 portfolios where I am placed as the marketing manager for these areas.
Brand Manager - Old Mutual Home Loans at Old Mutual (2022-07 – 2023-08)
- Spearheaded marketing planning and execution to drive brand visibility and product awareness.
- Contribute to strategic planning and product development initiatives.
- Build and maintain a robust market presence for Old Mutual Home Loans.
- Cultivate and strengthen relationships with internal and external stakeholders.
- Develop comprehensive campaign briefs and oversee debriefing sessions.
- Create compelling product collateral and adviser aids to support sales efforts.
- Champion awareness of the Old Mutual brand across all relevant platforms.
Digital Adoption Marketing Manager at Old Mutual (2022-07 – 2023-08)
- Drive awareness and adoption of Old Mutual's digital channels through strategic marketing initiatives.
- Provide strategic input into the growth and development of digital products.
- Design and execute end-to-end marketing campaigns to meet business objectives.
- Collaborate with Business Units to set and negotiate digital performance targets.
- Develop and implement campaign plans aligned with Business Unit goals.
- Create detailed marketing briefs and guide the creative process from concept to execution.
- Strengthen relationships with key stakeholders, fostering collaboration and alignment.
Marketing Campaign Manager • Old Mutual Rewards at Old Mutual (2016-10 – 2022-06)
- Develop and own the Rewards campaign and communication strategy to drive engagement and loyalty.
- Design and oversee customer journeys to ensure seamless and impactful customer experiences.
- Manage and curate all Rewards digital content, ensuring alignment with brand standards and goals.
- Lead and execute digital design, content creation, and campaigns for the Rewards program.
- Build and nurture strong relationships with both internal teams and external stakeholders.
- Perform in-depth data analysis and segmentation to optimise campaigns and customer targeting.
- Analyse and report on campaign performance to measure effectiveness and inform future strategies.
- Brief and collaborate with agencies and designers to deliver high-quality creative outputs.
- Monitor and interpret market trends to identify opportunities and refine marketing approaches.
Marketing Coordinator at FNB - eBucks (2011-07 – 2016-09)
- Manage campaign calendar and deadlines
- Manage campaign operational aspect
- Manage campaign proposals
- Review campaign pricing business proposals
- Complete business proposals
- Review and report on campaign performance
- Analyse product performance
- Liaise with various marketing agencies
- Manage the CRM process
- Liaise with partners regarding all marketing elated elements
- Briefing Agencies and designers
- Negotiate with agencies regarding rates and briefs
- Analyse market trends
- Relationship management
- Data analysis and segmentation
Merchandise consultant at FNB - eBucks (2009-07 – 2011-06)
- Develop and maintain good business with Suppliers
- Maintain operational efficiency in merchandising
- Identify new opportunities for merchandising Business development
- Report compilation
- Responsible for strategic and tactical implementation of all Purchasing activities
- Develops purchasing strategies and identifies means and methods for carrying out those strategies.
- Identifies suppliers, analyses capabilities and selects vendors.
- Determines prices, terms and conditions for goods and services with support off the head off department
- Reviews and approves purchase requisitions, purchase orders.
- Supplier Negotiations (Pricing, Accounts, Product)
Contact Centre Agent at eBucks (2007-03 – 2009-07)
- In/outbound Customer service agent
- Identification of fraud and escalation
- Updating team stats
- Respond to email queries that have been via the eBucks website
- 2IC to Team Leader
