Riya L Reddy

With expertise in ideation, auditing, planning, and execution, I drive business initiatives that support corporate and sales objectives. As a marketing strategist, I translate ideas into actionable, results-driven strategies, ensuring projects are delivered on time and within budget. With strong planning and leadership capabilities, I guide teams to perform at their highest level and achieve measurable outcomes.

Marketing and Communications Manager - GPT Renewables

(2024-08 - 2026-06)

Directed sector-based marketing strategy for renewable energy expansion, aligning targeted market segmentation with exhibition and event execution across Africa and the Middle East.

• Developed and executed sector-based marketing strategies aligned to renewable energy solutions across mining, construction, telecoms, and infrastructure sectors
• Planned and delivered targeted international exhibitions and trade activations across Africa and the Middle East, driving market penetration and sector-specific engagement
• Built and managed lead generation pipelines through strategic event participation, campaigns, and targeted industry outreach
• Conducted post-event reporting and lead analysis, extracting actionable insights to maximise conversion opportunities and inform future strategy
• Led PR and communications strategy, including editorial placements, media partnerships, advertorial campaigns, and pre-event publication releases aligned to sponsorships and exhibitions
• Established and maintained sector-specific databases to support targeted marketing, audience segmentation, and campaign effectiveness
• Developed quarterly marketing plans, campaign calendars, and structured rollout strategies aligned to business objectives and market expansion goals
• Conducted market research and segmentation analysis to refine positioning and translate technical renewable solutions into clear, market-relevant value propositions
• Managed integrated marketing campaigns across digital, social media (LinkedIn primary), and on-site activations
• Conducted brand auditing and performance analysis, using insights from paid media, campaign analytics, and post-event reporting to refine messaging, optimise targeting, and improve overall marketing effectiveness
• Delivered cost-efficient marketing solutions, optimising budgets through strategic sourcing, alternative branding approaches, and agile content production
• Directed content creation and product marketing assets, including photo shoots, installation videos, brochures, and modular sales collateral aligned to evolving product offerings
• Ensured consistent brand positioning and messaging across technical and commercial audiences

Sales and Marketing Specialist - GWM / SVOLT

(2023-04 - 2024-07)

Executed strategic, sector-focused marketing initiatives across renewables, driving brand visibility and engagement through major industry events, including an EXSA award-winning exhibition stand.

• Developed and implemented a new brand strategy framework for GWM Motors' battery manufacturing division, shaping market positioning across Africa and the Middle East
• Led the conceptualisation of brand messaging for SVOLT, translating complex energy storage solutions into clear, market-relevant value propositions
• Planned and delivered international exhibitions and trade activations across Africa and the Middle East, aligning participation with targeted industry segments
• Built and managed lead generation pipelines through events, campaigns, and targeted outreach
• Developed quarterly marketing plans, campaign calendars, and structured rollout strategies
• Conducted market research and segmentation analysis to refine positioning of renewable energy solutions
• Managed integrated campaigns across digital, social media, and on-site activations
• Ensured consistent brand positioning across technical and commercial audiences
• Developed and executed offline marketing strategies through partnered events at reseller outlets, strengthening brand presence and driving customer engagement

Marketing Coordinator - Inscape Education

(2019-01 - 2022-03)

Led a team of 22 representatives while supporting national campaigns and student engagement strategies.

• Managed digital marketing campaigns, content development, and social media platforms
• Coordinated events, activations, and virtual campaigns
• Analysed campaign performance and optimised execution
• Supported brand positioning and student acquisition initiatives
• Selected as a backup national event host, demonstrating strong communication capability
• Collaborated across departments to align marketing with organisational goals

Marketing Consultant - Independent & Contract-Based

(2013-01 - 2023-04)

Delivered strategic marketing, brand positioning, and campaign execution across multiple industries, with a focus on sector-aligned solutions, experience design, and operational efficiency. Clients include: Dahua Technology (South Africa), StarHub Energy, Company Wellness Solutions, Torre - Parts & Components, SupportRoom (UK) and Maxima Global Holdings.

• Led brand positioning and experience strategy across technology and industrial environments, aligning product messaging to sector-specific applications and customer journeys
• Dahua South Africa Experience Centre (Showroom), a flagship project focusing on product interaction, immersive branding, and application-based environments
• Designed customer experience journeys and product environments based on real-world use cases to strengthen engagement and understanding of technical solutions
• Supported product marketing and campaign execution, aligning communication to targeted audiences across commercial and industrial sectors
• Ensured brand consistency and engagement on and offline through exhibition and activation strategies
• Market research and sector-based audience segmentation
• Campaign planning aligned to product positioning and commercial objectives
• Brand development and go-to-market execution
• Event, exhibition, and experience-led marketing
• Digital marketing, content creation, and multi-channel communication
• Marketing operations, reporting, and process optimisation
• Restructured marketing functions into more efficient, process-driven environments, improving internal alignment and execution quality
• Implemented campaign planning frameworks, reporting structures, and workflow systems to support consistent delivery and performance tracking
• Develop structured marketing calendars and rollout plans aligned with business goals
• Delivered Company Wellness Solutions initiatives, supporting internal communication, brand alignment, and organisational engagement

BCOM - Strategic Brand Management - VEGA SCHOOL - EMERIS (2023 - 2028)

Certificate - Brand & Marketing Management - VEGA SCHOOL OF BRANDING (2013 - 2013)

Certificate - The Fundamentals of Digital Marketing - GOOGLE DIGITAL GARAGE (2019 - 2019)

BTEC Higher National Diploma - Graphic Design (Pearson) - EDEXCEL (SCOTLAND, UK) (2010 - 2010)

Matric - LAUDIUM SECONDARY SCHOOL (2003 - 2003)

Certificate - PC Engineering - VARSITY COLLEGE (2006 - 2006)