Robin Ludick

I am a senior commercial and revenue leader with over 20 years of experience driving national and international sales growth across financial services, insurance, fintech, real estate, renewable energy, and advisory sectors. My career has been defined by building structured revenue engines, aligning cross-functional stakeholders, and translating commercial strategy into measurable, scalable execution.

I have led country-level revenue mandates, overseen multi-division distribution frameworks, and supported thousands of advisers and sales professionals across complex, matrixed environments. My experience spans regional sales leadership, national sales and marketing ownership, enterprise-wide sales enablement, and international revenue advisory work with early-stage and scaling organizations.

Throughout my career, I have:

• Built and restructured sales organizations to improve pipeline consistency and forecast reliability
• Led cross-channel distribution strategies across broker, corporate, retail, and direct models
• Designed performance frameworks aligned to growth strategy and accountability
• Strengthened collaboration between Sales, Marketing, Finance, Operations, and Executive leadership
• Diagnosed and corrected revenue bottlenecks in both corporate and high-growth environments

I am particularly motivated by roles that require strategic clarity, disciplined execution, and commercial transformation. Whether scaling employer-group distribution, optimizing cross-sell frameworks, architecting outbound systems, or enabling enterprise collaboration, I focus on creating structured growth systems that turn effort into predictable performance.

I operate comfortably in high-complexity environments, lead distributed teams effectively, and bring both strategic perspective and hands-on commercial discipline. I am trusted by leadership teams to align growth ambition with operational execution.

I would welcome the opportunity to contribute my experience in revenue leadership, go-to-market strategy, and commercial transformation to your organization.

Kind regards,

Robin Ludick robinludick@gmail.com +2782 760 1077

CORE VALUE STATEMENT

I fix broken revenue systems, scale pipeline generation, and structure sales teams to produce consistent growth. I focus on diagnosing revenue bottlenecks, implementing practical GTM structures, aligning SDR and sales teams, and building operational clarity that turns effort into measurable results.

EXECUTIVE PROFILE

Global sales and revenue transformation leader with 20+ years of experience scaling enterprise and high-growth organisations across financial services, insurance, fintech, real estate, renewable energy, and consulting sectors.

Specialist in building and restructuring sales organisations, accelerating pipeline creation, improving conversion performance, and aligning go-to-market strategy with operational execution. Proven track record leading national and international teams, structuring revenue engines from zero, and delivering multi-billion-rand sales performance outcomes.

Trusted by corporates, startups, and founders to diagnose growth bottlenecks, implement scalable outbound and inbound systems, and mentor leadership teams to execute consistently in remote and distributed environments.

CORE IMPACT AREAS

• Sales Organisation Transformation • Revenue Growth Strategy
• Pipeline Architecture & Forecasting • Outbound & SDR Systems
• Sales Enablement & Conversion Optimisation • Cross-Channel Distribution Strategy
• Remote Team Leadership & Performance Systems • Corporate & Enterprise Acquisition

TECHNOLOGY STACK

HubSpot • Zoho CRM • Monday.com • ClickUp • Slack • Hootsuite • Microsoft Office

PROFESSIONAL EXPERIENCE

Global Sales Consultant & Revenue Advisor (Remote) — US, UK & International Startups (Nov 2022 – Present)

Partner with founders and leadership teams to diagnose revenue bottlenecks, architect outbound sales engines, and implement structured SDR/BDR frameworks that create predictable pipeline growth across international markets.

• Designed outbound sales architectures for early-stage and scaling companies
• Built structured SDR/BDR operational frameworks improving pipeline generation consistency
• Mentored distributed international sales teams on messaging, KPIs, and conversion execution
• Advised leadership teams on aligning GTM strategy with operational sales execution
• Supported organisations across real estate, education, consulting, and energy sectors

Business Development Director — Evo Solutions (2020 – 2022)

Provided strategic commercial leadership in scaling a project finance advisory business, establishing structured origination, investor engagement, and capital-raising frameworks that positioned the firm for sustainable international growth.

• Built project portfolio from 0 to 20+ active large-scale finance projects in 18 months
• Expanded international investor engagement network
• Implemented structured lead generation ecosystem ensuring continuous deal pipeline

Head of Business Development — Evo Bond Solutions (Mortgage Origination) (2020 – 2022)

Led mortgage origination growth through structured referral partnerships, digital lead generation systems, and optimized client finance advisory processes.

• Directed sales, marketing, and client finance consulting operations
• Strengthened sales fulfilment processes
• Expanded client acquisition through social and digital lead channels
• Improved underwriting workflow and conversion efficiency

Director — The iChoice Group & Insurance Quotes SA (2018 – 2022)

Established and scaled multi-line insurance and lead-generation platforms, integrating API-based quote aggregation and outsourced business development services.

• Built multi-line insurance advisory business
• Developed automated quote aggregation platform
• Provided outsourced marketing and business development services
• Reduced partner acquisition timelines through structured lead pipelines

Head of Sales Enablement (SME) — Old Mutual Corporate (2014 – 2018)

Led national sales enablement and commercial alignment across seven distribution divisions representing approximately 9,000 advisers, strengthening collaboration between Corporate and Retail channels and embedding structured performance governance within a complex employee benefits environment.

• Delivered R549M recurring premium sales
• Delivered R2.4B single premium sales
• Created national worksite engagement strategy driving 195 corporate appointments

Executive Head: Sales & Marketing — Alexander Forbes Insurance (2011 – 2014)

Owned country-level revenue growth, leading six Regional Managers and over 120 sales professionals while driving coordinated expansion across five collaborating distribution divisions.

• Managed R360M new business premium target
• Increased retail cross-sell from R500K → R28M API
• Secured major national insurance tender covering 11,000 members

Regional Sales Manager — iMas Financial Services (2009 – 2011)

Directed multi-region revenue growth across five distribution lines serving 380 employer groups, overseeing operational, sales, and channel performance across four provinces.

• Managed regional sales operations and E-sales
• Oversaw debtor book growing from R612M → R784M

EARLY CAREER

Regional Business Developer - Santam Insurance • National Marketing Consultant - Liberty Group

Financial Advisor - Metropolitan Life • Policy Service - Commercial Union • New Business Admin - ABSA Life

EDUCATION

BCom Honours Marketing — Management College of South Africa

Future Leader Program — California State University

RE5 Regulatory certificate – Moonstone

Certificate of Proficiency (Life Marketing) – Insurance Institute of South Africa

Certificate of Proficiency (Insurance) – Insurance Institute of South Africa

Grade 12 (Matric) – Trinity High School