Robinludick
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I am a senior commercial and revenue leader with over 20 years of experience driving national and international sales growth across financial services, insurance, fintech, real estate, renewable energy, and advisory sectors. My career has been defined by building structured revenue engines, aligning cross-functional stakeholders, and translating commercial strategy into measurable, scalable execution.
I have led country-level revenue mandates, overseen multi-division distribution frameworks, and supported thousands of advisers and sales professionals across complex, matrixed environments. My experience spans regional sales leadership, national sales and marketing ownership, enterprise-wide sales enablement, and international revenue advisory work with early-stage and scaling organizations.
Throughout my career, I have:
I am particularly motivated by roles that require strategic clarity, disciplined execution, and commercial transformation. Whether scaling employer-group distribution, optimizing cross-sell frameworks, architecting outbound systems, or enabling enterprise collaboration, I focus on creating structured growth systems that turn effort into predictable performance.
I operate comfortably in high-complexity environments, lead distributed teams effectively, and bring both strategic perspective and hands-on commercial discipline. I am trusted by leadership teams to align growth ambition with operational execution.
I would welcome the opportunity to contribute my experience in revenue leadership, go-to-market strategy, and commercial transformation to your organization.
Kind regards,
Robin Ludick robinludick@gmail.com +2782 760 1077
I fix broken revenue systems, scale pipeline generation, and structure sales teams to produce consistent growth. I focus on diagnosing revenue bottlenecks, implementing practical GTM structures, aligning SDR and sales teams, and building operational clarity that turns effort into measurable results.
Global sales and revenue transformation leader with 20+ years of experience scaling enterprise and high-growth organisations across financial services, insurance, fintech, real estate, renewable energy, and consulting sectors.
Specialist in building and restructuring sales organisations, accelerating pipeline creation, improving conversion performance, and aligning go-to-market strategy with operational execution. Proven track record leading national and international teams, structuring revenue engines from zero, and delivering multi-billion-rand sales performance outcomes.
Trusted by corporates, startups, and founders to diagnose growth bottlenecks, implement scalable outbound and inbound systems, and mentor leadership teams to execute consistently in remote and distributed environments.
HubSpot • Zoho CRM • Monday.com • ClickUp • Slack • Hootsuite • Microsoft Office
Global Sales Consultant & Revenue Advisor (Remote) — US, UK & International Startups (Nov 2022 – Present)
Partner with founders and leadership teams to diagnose revenue bottlenecks, architect outbound sales engines, and implement structured SDR/BDR frameworks that create predictable pipeline growth across international markets.
Business Development Director — Evo Solutions (2020 – 2022)
Provided strategic commercial leadership in scaling a project finance advisory business, establishing structured origination, investor engagement, and capital-raising frameworks that positioned the firm for sustainable international growth.
Head of Business Development — Evo Bond Solutions (Mortgage Origination) (2020 – 2022)
Led mortgage origination growth through structured referral partnerships, digital lead generation systems, and optimized client finance advisory processes.
Director — The iChoice Group & Insurance Quotes SA (2018 – 2022)
Established and scaled multi-line insurance and lead-generation platforms, integrating API-based quote aggregation and outsourced business development services.
Head of Sales Enablement (SME) — Old Mutual Corporate (2014 – 2018)
Led national sales enablement and commercial alignment across seven distribution divisions representing approximately 9,000 advisers, strengthening collaboration between Corporate and Retail channels and embedding structured performance governance within a complex employee benefits environment.
Executive Head: Sales & Marketing — Alexander Forbes Insurance (2011 – 2014)
Owned country-level revenue growth, leading six Regional Managers and over 120 sales professionals while driving coordinated expansion across five collaborating distribution divisions.
Regional Sales Manager — iMas Financial Services (2009 – 2011)
Directed multi-region revenue growth across five distribution lines serving 380 employer groups, overseeing operational, sales, and channel performance across four provinces.
Regional Business Developer - Santam Insurance • National Marketing Consultant - Liberty Group
Financial Advisor - Metropolitan Life • Policy Service - Commercial Union • New Business Admin - ABSA Life
BCom Honours Marketing — Management College of South Africa
Future Leader Program — California State University
RE5 Regulatory certificate – Moonstone
Certificate of Proficiency (Life Marketing) – Insurance Institute of South Africa
Certificate of Proficiency (Insurance) – Insurance Institute of South Africa
Grade 12 (Matric) – Trinity High School
