Rorisang Mathe

Strategic Digital Marketing Specialist with 8+ years of progressive experience across social media, paid media, and brand storytelling. Proven expertise in developing and executing digital strategies that drive engagement, growth, and commercial impact. Skilled in leading cross-functional teams, managing multi-platform campaigns, and delivering performance-driven solutions. Passionate about creating culturally relevant content and cultivating online communities that thrive.

Senior Social & Digital Specialist at OGILVY SOUTH AFRICA (2025-06 – Present)

• Developed and led social media strategies aligned to broader brand and business goals.
• Increased brand awareness by 60% through content innovation and channel optimisation.
• Managed content production across formats (copy, video, visual) for various platforms.
• Launched and optimised paid social campaigns to ensure maximum ROI.
• Delivered actionable performance insights through data-driven reporting.

Paid Social Campaign Manager at OGILVY SOUTH AFRICA (2024-06 – 2025-05)

• Drove the strategic direction of paid campaigns across platforms.
• Enhanced campaign performance using data-led audience segmentation.

Social Media & Personal Branding Coach | Speaker at Freelance Basis

• Provided support for professionals and SMEs in amplifying digital visibility and influence.
• Deliver custom workshops on personal branding, content strategy, and storytelling.

Senior Social Media Specialist at WETPAINT ADVERTISING (2021-11 – 2023-06)

• Oversaw strategy, content calendars, and influencer collaborations for consumer brands.
• Led social reporting, team training, and performance optimisation.

Marketing Assistant at TAPESTRY HOME BRANDS (2021-01 – 2021-10)

• Supported brand marketing campaigns and digital touchpoints.

Community Manager / Copywriter at SPARK 44 - JAGUAR SSA (2020-01 – 2020-07)

• Managed content and engagement for Jaguar brand across the region.

Freelance Digital Media Planner at JOE PUBLIC UNITED (2019-08 – 2019-12)

• Created content calendars, managed Jet Fashion community.
• Produced viral tweet for #ClearTheStigma campaign.

Social Media & Community Manager at PLATFORM 5 DIGITAL (2017-07 – 2018-07)

• Led copywriting and engagement for brands under Tiger Brands and House of Busby.

Diploma in Public Relations & Marketing Communications – IIE Rosebank College (2013 – 2015)