Roslyn Keetse

I am a Senior Finance Business Partner with more than 15 years of experience; I provide financial intelligence and actionable insights to the organisation to empower Executives to identify risks and mitigations necessary and capitalise on growth opportunities. My expertise extends to ongoing process improvement and risk identification through scenario planning, as well as the development of effective mitigation strategies. I have built data analysis models and I collaborate with AI as an added advantage for efficiency in drawing insights and provide financial intelligence to inform executive decision-making through optimised liquidity with 13-week cash flow projections and full year cashflow projections, pricing sensitivity analysis, customer risk concentration through revenue analysis and planning and profitability analysis for sustainability.

I work across teams to support organisational strategies by aligning business operations with strategic objectives. I achieve this through producing robust budgeting, forecasting, variance reporting, and comprehensive productivity and profitability analyses. My passion is building financial intelligence models to transform how business make decision and remain sustainable.

Finance Business Partner - Astute Financial Services Exchange

(2020-01)

• Designed and implemented customer and product profitability metrics using 80/20 analysis to drive sustainable growth.
• Partnered with Manco, Product Managers, and CIO to embed productivity analysis into resource planning, improving project delivery speed.
• Led working capital optimization initiatives, including aging analysis, collections strategy, managing cash outflow. Formed and led cash flow operations committee.
• Played a key role in budgeting for 15 revenue centres, consolidated cost centre inputs into annual forecasts and produced company budget for turnaround strategy of financial sustainability and profitability.
• Fostered cross-functional collaboration and external partners to drive process improvements and automation. Lead Finance team to ensure timelines are adhered to, reporting accuracy, internal controls and high team performance.
• Work with the CFO and external auditors to review and finalise the Audited Annual Financial Statements

Management Accountant - Astute Financial Services Exchange

(2012-08 - 2019-12)

• Produced accurate monthly management accounts and streamlined month-end close processes.
• Produced yearly budget and variance reports.
• Developed financial and costing models for new services and projects.
• Delivered strategic insights through revenue analysis, pipeline forecasting, and cost control recommendations.
• Engaged with Steering, Operational, and Strategic Committees to align financial strategy with business goals.
• Managed external audits and vendor relationships, ensuring compliance and efficiency.

Finance Operations & Pricing Specialist - IBM South Africa

(2007-12 - 2012-08)

• Analysed software service profitability and developed competitive pricing strategies.
• Collaborated with sales and AR teams to improve billing accuracy and conversion rates.
• Managed contract renewals and revenue backlog to prevent business loss.
• Conducted market trend analysis and price benchmarking to support revenue growth.

CIMA Management Level (CGMA) (2024 - 2026)

CIMA Diploma in Management Accounting (2023)

BTech - Cost and Management Accounting (2012)

Diploma - Cost and Management Accounting (2005)

Certificate - Value-Based Leadership (2023)

Certificate - Financial Modelling (2018)