Scarlett Ureta

Driven professional, successful in translating strategic vision into measurable outcomes through project management, team-centered collaboration, and process improvement. Extensive experience leading enterprise‑wide initiatives that span sales, marketing, finance, pricing, supply chain, and IT. Skilled in building alignment and driving decision-making with internal stakeholders and external clients and vendors.

Recognized for consistently achieving organizational goals through advanced data interpretation, innovative problem‑solving, and disciplined planning.

Director of Sales Operations at Anda, Inc. (2019-03 – 2025-05)

Led end‑to‑end operations for four business functions: Project Management, Customer and Sales Reporting & Analytics, Salesforce CRM Business Support, and Leads Database Management. Partnered with Marketing to develop and drive customer strategy and GPO special agreements.

• Salesforce Implementation & Deployment: Selected by the Vice President of Sales & Marketing (executive project sponsor) to lead the development and roll out of Salesforce Service Cloud CRM platform along with training for 305 users. The multi-month phased initiative ($2M investment) entailed close coordination with Salesforce staff, IT suppliers abroad and Teva's Project Management Office (PMO). Downstream phases included Salesforce Marketing Cloud and Salesforce 360 modules.
• Emerging Customer Segmentation: Directed an initiative that included Sales, Marketing, Pricing, Procurement, Analytics and Sales Training, in which we defined and segmented new customer specialties, created region‑specific product portfolios and pricing strategies. Project also entailed assigning sales targets and development of sales education tools. First year results were $20M in net new gross revenue.
• Team Management & Development: Led a high-performing team of eight, driving their daily operations while expanding the team structure and coaching two employees to promotion.
• Spearheaded a shipping optimization initiative, delivering $3.1M in annual cost savings.
• Served as interim Marketing Lead and onboarded a new agency vendor. Developed and executed a comprehensive marketing plan that aligned strategies and tactics with business goals.
• Established a standardized leads data quality framework, reducing records by 88% (521K to 60K) and increasing accuracy from 30% to 94%.
• Business Analytics: Accountable for creation, maintenance and delivery of on average 3,000 reports monthly to customers and internal sales teams.

Associate Director, Contracts & Pricing at Anda, Inc. (2011-03 – 2019-03)

Directed day-to-day operations for three business functions: Contracts and Pricing, Leads Database Management, and Customer Onboarding. Set pricing for 14,000+ pharmaceutical products, driving contract and retail pricing decisions leveraging market intelligence, customer segmentation (i.e., small-medium-large-extra-large, and government) and financial performance metrics.

• Directed all pricing operations and implemented continuous, proactive pricing reviews of all product families to ensure competitive market positioning and sustained profitability.
• Recognized as the subject matter expert in legacy ordering system (TPS/AS400) functionality, driving process improvements and system enhancements across Pricing, Contracts, Sales, and Marketing.
• Pricefx Implementation: Project Manager Lead for the implementation of Pricefx, a cloud-based pricing solution, enabling price optimization for retail price setting and bids. Directed cross-functional collaboration, including overseas third-party vendors and developers and delivered a highly customized system with large-scale data migration.
• Key contributor in launching Anda's first Project Management Office (PMO), laying the foundation for standardized project governance.
• Key driver and developer of business cases for various IT initiatives aligned with Anda's strategic road map.
• Led cross-functional projects, coordinating internal resources and external partners, including third-party vendors, to ensure successful execution.
• Served as the liaison between the Executive Leadership Team, Sales Operations, and IT leaders, frequently presenting status updates and summaries to the Executive Leadership Team.

Pricing Manager, Contracts & Pricing at Anda, Inc. (2007-03 – 2011-03)

Directed a team of eleven analysts responsible for all pricing functions, including bids, retail and contract pricing, vendor agreements, cost changes, shelf stock adjustments, and product launches. Managed the Price Override team responsible for executing over 39,000 monthly price adjustments to support sales objectives.

• Implemented SOPs to ensure pricing accuracy and consistency across the department.
• Governed all phone-in and online marketing promotions resulting in increased sales and profitability.
• Optimized existing processes and implemented significant system enhancements resulting in improved efficiency.

Pricing Supervisor, Contracts & Pricing at Anda, Inc. (2004-03 – 2007-03)

Managed a team of four analysts responsible for developing competitive pricing bids and pricing contract analyses. Approved bids and contract pricing in alignment with competitive market conditions and profitability targets.

Pricing Administrator, Contracts & Pricing at Anda, Inc. (2002-11 – 2004-03)

Prepared bids and RFPs for sales reps and state/government contracts. Conducted detailed pricing analyses on costs, rebates, discounts, contract prices, and profitability. Produced sales and margin reports, and recommended contract pricing.

Master of Business Administration in Business Administration – Nova Southeastern University

Bachelor of Business Administration in International Business and Marketing – Florida Atlantic University