Shaun Jacobs

I am a results-driven sales and key account professional with strong experience across both new business development and strategic account management. I have built my career around finding opportunities, winning new business, growing existing customers and developing long-term relationships that deliver measurable commercial results.

I particularly enjoy the “hunter” side of sales — prospecting, identifying opportunities, opening doors, understanding customer needs and turning cold prospects into profitable relationships. At the same time, I have extensive experience managing and growing key accounts, where my focus is on customer retention, strategic planning, negotiation, service excellence and identifying opportunities to increase share of wallet.

At Bravo Brands, I demonstrated my ability to deliver significant growth, including increasing the value of the largest account in KwaZulu-Natal from R10 million in 2022 to R25 million in 2023. I also converted two accounts from ICU status into Key Accounts worth more than R200,000 per year and developed a new key account to approximately R1 million per month within a year.

My experience across Bravo Brands, Sealy, Strandfoam, Whetherlys, Verimark and Coricraft has given me a strong understanding of both B2B and retail environments, as well as the importance of combining aggressive business development with excellent account management.

I am highly motivated, competitive and commercially minded, but I believe sustainable sales success comes from understanding the customer first. I bring energy, resilience, strong relationship-building skills and a proven ability to turn opportunities into revenue. Ultimately, I am looking for a role where I can use both my hunting ability and key account expertise to grow the business and make a measurable impact.

I have extensive sales experience spanning new business development, strategic key account management, territory growth and relationship management, with a strong track record of turning opportunities into sustainable revenue.

My experience has allowed me to develop a balanced sales approach: I am equally comfortable hunting for new business, opening new accounts and building a pipeline, while also taking a strategic approach to growing and protecting high-value existing customers. I believe successful Key Account Management is about much more than maintaining relationships — it requires understanding the customer's business, identifying growth opportunities, analysing account potential, negotiating strategically and developing plans that increase revenue while strengthening long-term partnerships.

During my time at Bravo Brands, I managed major retail and independent accounts, including national retail groups, while strategically planning territories, negotiating pricing and product mix, improving execution and using market and competitor intelligence to identify growth opportunities. I also actively canvassed and onboarded new retail and hospitality customers.

My results demonstrate my ability to grow accounts strategically. I increased the largest account in KwaZulu-Natal from R10 million in annual revenue in 2022 to R25 million in 2023, converted two ICU accounts into Key Accounts generating more than R200,000 per annum each, and grew a newly opened Key Account to R1 million in monthly revenue within its first year.

I also have strong pure new-business experience. At Strandfoam, I generated new business through consistent prospecting, onboarded more than 10 manufacturing clients and achieved top new-business performance for four months during my first year. I developed accounts through consultative selling, factory visits, cross-selling, upselling and disciplined pipeline management.

Overall, I bring a combination of strategic account management and genuine sales-hunting ability. I enjoy identifying where the next opportunity will come from, but I also understand how to turn that opportunity into a long-term, profitable customer. My focus is always on revenue growth, customer retention, relationship development and creating measurable commercial value for the business.

I have Certificates in Business presentation Skills as well as Emotional intelligence. I am currently 60-70% done with my Bachelor in commerce degree, Majoring in Marketing management