SEO Lead | Head of SEO | SEO Director
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SEO with 13+ years’ experience across the UK, USA, and
Africa. Starting with an IT background and becoming self‑taught through hard work, I now lead SEO teams and partner with development and content teams to deliver scalable, KPI‑driven strategies. Skilled in technical SEO,
content hubs, schema, and AI‑assisted workflows, with proven results across local, finance, retail, travel, health,
automotive, B2B, and e‑commerce.
Head of SEO with 13+ years’ experience across the UK, USA and Africa. Began in IT, transitioned into SEO through self-teaching and hands-on execution. I lead scalable, KPI-driven search strategies spanning technical audits, content hubs, schema implementation and AI-assisted workflows.
I’ve directed SEO for major brands including Visit Salt Lake, Powerleague, Absa, Pick n Pay, Nivea, Toyota, Lexus and Toyota/Lexus dealership networks, achieving strong organic visibility growth across finance, travel, retail, health, automotive, B2B and e-commerce. Known for cross-team collaboration with development and content functions to scale impact in competitive markets.
Relevant education built through IT foundations and 13+ years of self-taught SEO training, technical study, and continuous learning in digital strategy, content frameworks, schema, and AI-driven SEO execution.
