Tana Roberts

Results-driven E-commerce Specialist and Graphic Designer with over 13 years of design experience and 6 years managing Amazon Seller Central operations in a remote, international environment. Proven ability to optimise product listings, manage complex catalogue data, and improve key performance metrics including Order Defect Rate (ODR) and account health. Combines strong analytical thinking with creative expertise to deliver high performing digital assets and seamless e-commerce operations.

Experienced in managing end-to-end production cycles, supplier coordination, and procurement processes, with a track record of improving efficiency, accuracy, and customer satisfaction across both creative and operational roles.

Graphic Designer (Contract) - Carved Unlimited (Pty) Ltd - Port Elizabeth, SA

(2025-11 - 2026-01)

• Stepped into a fast-paced production environment to cover a maternity contract, ensuring continuity of design output and meeting strict production deadlines
• Designed technical layouts for laser engraving, CNC routing, and print applications using CorelDRAW
• Interpreted detailed specifications and translated them into precise, production-ready artwork
• Collaborated closely with production teams to ensure designs were accurate, feasible, and aligned with manufacturing requirements
• Maintained high levels of accuracy in a deadline-driven environment with minimal supervision

E-commerce Specialist & Team Lead (Remote) - Ardent Ideas, USA - Remote

(2019-05 - 2025-12)

• Led remote operations across Amazon Seller Central, taking ownership of catalogue performance, listing optimisation, and overall account health in a high-volume e-commerce environment
• Analysed and optimised product listings by improving titles, bullet points, keywords, and back-end data to increase visibility, conversions, and organic ranking performance
• Managed complex catalogue updates, ensuring accuracy across thousands of SKUs whilst maintaining zero-error standards and compliance with Amazon requirements
• Monitored and proactively improved key account health metrics, including Order Defect Rate (ODR), late shipment rate, and customer feedback, ensuring long-term account stability
• Investigated and resolved listing issues, suppressed listings, and backend errors through detailed root-cause analysis and corrective action implementation
• Handled customer claims, disputes, and feedback resolution processes, maintaining strong seller ratings and protecting brand reputation
• Collaborated with cross-functional teams including design, logistics, and customer service to ensure seamless product launches and operational efficiency
• Conducted in-depth product and listing audits to identify performance gaps and implement data-driven improvements
• Trained and guided team members on platform best practices, ensuring consistency and high-quality output across all operations

Graphic Designer - Tana Roberts Designs - Port Elizabeth, SA

(2021-01 - 2025-12)

• Manage full lifecycle of design projects from client briefing and concept development through to final production and delivery across digital and print platforms
• Create high-quality visual assets including branding materials, marketing collateral, and custom design solutions tailored to client specifications
• Work closely with clients to translate ideas into professional, visually compelling designs that align with brand identity and business goals
• Oversee multiple projects simultaneously, ensuring deadlines are met without compromising on quality or attention to detail
• Adapt designs for various formats and production requirements, ensuring consistency across different media and platforms

Freelance Graphic Designer - Mr Wedding Card - Port Elizabeth, SA

(2013-09 - 2025-12)

• Coordinate end-to-end production of custom wedding stationery, managing projects from initial consultation through to final delivery
• Design bespoke wedding invitations and related materials, ensuring each project meets client expectations and brand standards
• Liaise with clients to understand requirements, provide recommendations, and ensure clear communication throughout the process
• Manage production timelines and workflow to ensure on-time delivery, even during peak seasonal demand
• Oversee print production, quality control, and finishing processes to maintain a premium product standard

Production Manager - Papermaster - Port Elizabeth, SA

(2005-09 - 2013-05)

• Managed procurement operations including sourcing, purchasing, and stock control to ensure consistent availability of materials
• Built and maintained strong relationships with suppliers, negotiating pricing and terms to optimise cost efficiency
• Monitored inventory levels and implemented stock control measures to reduce waste and prevent shortages
• Coordinated with internal teams to align purchasing decisions with operational and production needs

Certificate - Adobe Illustrator - The School of IT (2025 - 2025)

Certificate - Adobe InDesign - The School of IT (2025 - 2025)

Certificate - Adobe Photoshop - DJ Design Studios (2013 - 2013)

Certificate - CorelDRAW - DJ Design Studios (2013 - 2013)

High School Diploma - St. Dominic's Priory High School (2001 - 2001)