I’m a graphic designer and illustrator with over 10 years’ experience creating brand-led visual identities across print, digital, and product.
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Graphic Designer & Illustrator from the UK with 10+ years’ experience in branding and visual design.
Focused on clean, thoughtful design and strong visual systems.
Collaborative, impactful, and detail-driven.
Based in Queenstown, New Zealand on a Working Holiday Visa (valid until March 2029), seeking long-term creative work.
Founder & Designer — TOMOTO (Apr 2015 – Present)
Founded and lead an ethical clothing brand focused on graphic apparel and visual storytelling.
Responsible for end-to-end creative direction including brand identity, product design, packaging, Shopify store, and pop-up retail.
Grew the brand into a globally recognised label with an international customer base.
Collaborate with photographers to maintain a consistent, clean urban aesthetic.
Creative Manager — Vermillion Branding (May 2017 – May 2018)
Developed concept-led branding and packaging systems across multiple client projects.
Created brand identities including naming, logos, packaging, and rollout concepts in collaboration with creatives and production teams.
Supported studio output through artwork preparation, image editing, and print-ready production.
Freelance Graphic Designer & Illustrator (Aug 2013 – Present)
Independent designer working across logos, branding, illustration, and visual identity for small business and corporate clients in music, education, and fashion.
Developed clothing collections and brand assets alongside digital design work.
2:1 Design BA(Hons) Leeds Beckett University
