Tracy Van maaren
A luxury wine and spirits commercial professional with 20+ years of international experience, from founding a premium Cape wine brokerage to managing a US$13M portfolio across the world's finest hospitality accounts, who brings genuine producer relationships, prestige market instincts and a proven ability to place exceptional wine in exceptional rooms.
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About
I am a wine and spirits sales professional with over 20 years of international experience, built around South Africa's premium wine industry and the luxury hospitality sector. I founded and ran TVM Wines for 12 years — an independent Cape Town brokerage representing the country's finest estates including The Sadie Family, Catherine Marshall Wines, Silverthorn, Kleine Zalze and Raats Family Wines — alongside Great Domaines, bringing Pol Roger to the South African market.
Thereafter, I spent five years as Senior Sales and Marketing Manager at The Wine Cellar in Turks and Caicos, managing premium wine and spirits accounts for some of the Caribbean's most prestigious luxury resorts, including Amanyara and Parrot Cay. Most recently I was Brand Manager for the spirits portfolio at AS Bryden's & Sons in Antigua, overseeing Bacardi, Stolichnaya and Patrón.
I hold a BCom from Stellenbosch University, WSET Level 2 with Distinction and am currently completing WSET Level 3. I am fluent in English and Afrikaans, hold dual South African and EU (Netherlands) citizenship, and am based in Cape Town. I am commercially driven, deeply passionate about fine wine, and at my best when matching the right wine to the right audience in the right room.
Experience
Brand Manager — Spirits Portfolio
AS Bryden's & Sons · Antigua & Barbuda · Jun 2025 – Feb 2026
Executed strategic marketing plans for Bacardi, Stolichnaya and Patrón; managed forecasting, procurement and logistics across the portfolio; co-ordinated activations, tastings and events; oversaw budgets and gross profit margin optimisation.
Senior Sales & Marketing Manager The Wine Cellar · Turks & Caicos Islands · Nov 2019 – May 2025
Directed commercial and brand-building activities for a premium wine and spirits portfolio across the luxury Caribbean hospitality market. Key accounts included Amanyara, Parrot Cay, Seven Stars Grace Bay and Grace Bay Resorts. Spearheaded the import of The Sadie Family Ou Wingerd Reeks, Dr Loosen Rieslings and the Mount Gay Single Estate Series; drove 15% annual growth in Don Julio 1942 and Casamigos; managed a commercial portfolio exceeding US$13M annually.
Founder & Independent Wine Broker
TVM Wines · Cape Town, South Africa · Oct 2005 – Jan 2018
Founded and grew a premium wine brokerage representing The Sadie Family, Catherine Marshall Wines, Eagles Nest, Silverthorn, Kleine Zalze, Raats Family Wines, Tokara, Vriesenhof and others, alongside Great Domaines. Ran annual trade show at Auslese with chef Harald Bresselschmidt; delivered new vintage launch for MR de Compostella at The Silo and Catherine Marshall Wines at Ellerman House.
Marketing & Sales Manager
Jordan Winery · Stellenbosch · May 2002 – Sep 2005
Developed strategic marketing plans for a 55,000-case Cape estate; managed buyer agent relationships nationally; hosted international visiting trade; conceptualised and delivered Jordan's first-ever open day, drawing approximately 300 guests.
Education
BCom — Accounting & Economics
Stellenbosch University, South Africa
WSET Level 3
Wine & Spirit Education Trust (results pending)
WSET Level 2
Wine & Spirit Education Trust — Distinction
