Wj Annandale
Business development and partnerships professional
Hire this person
Send a job offer directly to this candidate
About
Driven business development and partnerships professional with a background in professional sport, sales, marketing, event management and client relationship management. Throughout my sporting career I have built meaningful relationships across the professional sports and business communities, giving me a strong network and the ability to create valuable commercial opportunities. I thrive in fast-paced environments, enjoy connecting people and brands, and have proven experience leading teams, coordinating events, growing communities and developing long-term business relationships.
Alongside my professional career, I am currently launching my own sports and business consultancy, focused on athlete management, commercial partnerships, sponsorship acquisition, business development and strategic consulting for athletes, brands and businesses. I am passionate about helping businesses grow and believe my entrepreneurial mindset, commercial awareness and extensive network would allow me to make an immediate impact.
Experience
Marketing & Events Manager | Head Trainer at Willow Way Fitness (2025-08 – 2026-06)
- Managed daily operations of a high-performing fitness facility.
- Led marketing campaigns and promotional initiatives.
- Planned and executed member events.
- Built relationships with members, partners and local businesses.
- Increased community engagement and brand awareness.
- Led and managed coaching staff.
- Assisted with business development and membership growth.
- Developed strategies to improve client retention and customer experience.
Short-Term Insurance Broker (Under Supervision) at Willmar Brokers (2024-08 – 2025-07)
- Developed long-term client relationships.
- Generated new business opportunities.
- Consulted with clients to identify suitable commercial solutions.
- Negotiated with insurers.
- Managed client portfolios.
- Built trust through professional service.
Founder (Launching) at Annandale Sports & Business Consultancy (2026-01 – Present)
Currently establishing a consultancy focused on connecting sport and business through: Working with athletes, brands and businesses to unlock commercial opportunities while creating long-term strategic partnerships.
- Athlete Representation
- Sponsorship Procurement
- Commercial Partnerships
- Business Development
- Brand Consulting
- Networking Events
- Corporate Partnerships
Farm Worker (H2A Visa) at Matt Fortenberry Farms (2024-02 – 2024-07)
- Operated agricultural machinery and drone crop spraying equipment.
- Conducted crop monitoring and agricultural operations.
- Worked within strict safety and operational standards.
Sheep Flock Manager at Self-Employed (2023-07 – 2024-01)
- Managed livestock health and breeding programmes.
- Controlled purchasing, inventory and supplier relationships.
- Oversaw budgeting, sales and operational planning.
- Developed strong business management and organisational skills.
Farm Worker (H2A Visa) at 3-M Farms (2022-02 – 2022-04)
- Livestock handling and processing.
- Feedlot operator
Insurance Administrator at Equisure Insurance Brokers (2022-01 – 2023-12)
- Policy administration
Education
GED – HomeZone Sport Center
