Yolanda Bouwer
SALES & BUSINESS DEVELOPMENT LEADER FMCG & INDUSTRIAL PRODUCTS
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About
Results-driven sales and business development leader with over 20 years of experience in FMCG, safety equipment and industrial product sales. Proven track record of generating new business, managing high-value accounts and building long-term client relationships that drive sustainable revenue. Entrepreneurial business owner with strong commercial acumen, negotiation expertise and a solutions-focused approach.
Skilled in identifying opportunities, closing complex deals and delivering exceptional client service that ensures repeat business.
Experience
BUSINESS OWNER - YOUE ENTERPRISES (PTY) LTD
(2022-01)
- Develop and maintain relationships with clients within the manufacturing and packaging industries.
- Supply custom erecting machines and packaging automation solutions.
- Generated new business and secured long-term contracts with deal values ranging from R250K - R3.5M.
- Grew client base by 35% within the first year through targeted prospecting and referrals.
- Manage quotations, supplier sourcing, negotiations and after-sales support.
BUSINESS OWNER - REGRADE MASTERS
(2017-01 - 2022-12)
- Built and managed strong relationships with industrial and agricultural clients.
- Bought, refurbished and sold industrial machinery with deal values between R150K - R2M.
- Increased repeat business by 40% through quality service and reliable delivery.
- Negotiated supplier pricing and managed procurement, improving margins by up to 18%.
- Oversaw project timelines, logistics and client communications.
EXTERNAL SALES REPRESENTATIVE - BIDSERV INDUSTRIAL PRODUCTS
(2000-01 - 2017-12)
- Generated new business through prospecting, cold calling and on-site client visits.
- Managed and grew a portfolio of 100+ active accounts across multiple industries.
- Increased annual sales revenue from R4M to R17M over a 10-year period.
- Reactivated dormant accounts and grew smaller accounts into key revenue contributors.
- Sold FMCG products (cleaning chemicals, hygiene products) and safety equipment & PPE (overalls, protective clothing, gloves, footwear).
- Negotiated pricing and supply agreements achieving high client retention and satisfaction.
SALES & RETENTION CONSULTANT - AA SOUTH AFRICA
(1996-01 - 1999-12)
- Assisted members with service queries, account support and membership benefits.
- Maintained high customer satisfaction through strong relationship management.
- Consistently met sales and retention targets.
