Yolanda Bouwer

Results-driven sales and business development leader with over 20 years of experience in FMCG, safety equipment and industrial product sales. Proven track record of generating new business, managing high-value accounts and building long-term client relationships that drive sustainable revenue. Entrepreneurial business owner with strong commercial acumen, negotiation expertise and a solutions-focused approach.

Skilled in identifying opportunities, closing complex deals and delivering exceptional client service that ensures repeat business.

BUSINESS OWNER - YOUE ENTERPRISES (PTY) LTD

(2022-01)

• Develop and maintain relationships with clients within the manufacturing and packaging industries.
• Supply custom erecting machines and packaging automation solutions.
• Generated new business and secured long-term contracts with deal values ranging from R250K - R3.5M.
• Grew client base by 35% within the first year through targeted prospecting and referrals.
• Manage quotations, supplier sourcing, negotiations and after-sales support.

BUSINESS OWNER - REGRADE MASTERS

(2017-01 - 2022-12)

• Built and managed strong relationships with industrial and agricultural clients.
• Bought, refurbished and sold industrial machinery with deal values between R150K - R2M.
• Increased repeat business by 40% through quality service and reliable delivery.
• Negotiated supplier pricing and managed procurement, improving margins by up to 18%.
• Oversaw project timelines, logistics and client communications.

EXTERNAL SALES REPRESENTATIVE - BIDSERV INDUSTRIAL PRODUCTS

(2000-01 - 2017-12)

• Generated new business through prospecting, cold calling and on-site client visits.
• Managed and grew a portfolio of 100+ active accounts across multiple industries.
• Increased annual sales revenue from R4M to R17M over a 10-year period.
• Reactivated dormant accounts and grew smaller accounts into key revenue contributors.
• Sold FMCG products (cleaning chemicals, hygiene products) and safety equipment & PPE (overalls, protective clothing, gloves, footwear).
• Negotiated pricing and supply agreements achieving high client retention and satisfaction.

SALES & RETENTION CONSULTANT - AA SOUTH AFRICA

(1996-01 - 1999-12)

• Assisted members with service queries, account support and membership benefits.
• Maintained high customer satisfaction through strong relationship management.
• Consistently met sales and retention targets.

Matric

Sales and Marketing Training