Yonela Mfaku

Detail-oriented and results-driven Marketing and Communications professional with over 3 years' experience in lead generation, marketing operations, and campaign execution. Proven ability to plan, coordinate, and improve multi-channel marketing campaigns, support demand generation initiatives, and analyse performance data to drive improved results. Experienced in using digital tools such as Canva, Mailchimp, and WordPress, with a solid understanding of SEO, content marketing, and customer engagement strategies.

Strong collaborator with the ability to work across teams, manage multiple projects, and meet deadlines in fast-paced environments. Adept at tracking KPIs, reporting on campaign performance, and identifying opportunities for process improvement. Passionate about using data-driven insights to support business growth and enhance customer engagement.

Marketing and Communications Intern at Safety and Security Sector Education and Training Authority (SASSETA) (2023-06 – Present)

Supporting internal and external communication initiatives and executing multi-channel marketing campaigns.

• Supporting internal and external communication initiatives including events, stakeholder meetings, and campaigns.
• Coordinating logistics for promotional and career exhibitions and assisted with collateral development.
• Updating and maintained website content and digital assets.
• Assisted with email campaigns, campaign tracking, and performance reporting.
• Responding to routine stakeholder queries and documented all responses.
• Maintained records and managed document archiving for the Marketing Unit.
• Supporting preparation of departmental reports and presentation material.
• Organised over 10 stakeholder engagements and exhibitions.
• Streamlined inventory tracking for promotional materials.
• Contributed to 45% increase in digital engagement via improved content scheduling.

Senior Demand Generation Executive at WMAmerica / Rankcom EMEA (2022-10 – 2024-02)

Drove lead generation initiatives and managed end-to-end execution of demand generation campaigns.

• Drove lead generation initiatives by improving targeting strategies and maintaining CRM data accuracy.
• Managed end-to-end execution of demand generation campaigns, including planning, scheduling, and performance analysis.
• Monitored and analysed campaign performance, providing insights to improve ROI and engagement.
• Collaborated with cross-functional teams to align campaign messaging and execution with business objectives.
• Supported content development, newsletters, and campaign assets for digital marketing initiatives.
• Achieved 40% improvement in campaign ROI by optimising database targeting.
• Facilitated cross-team communication and aligned marketing outputs with strategic goals.

Customer Service Representative at The Shoprite Group of Companies (2020-09 – 2022-10)

Delivered customer support while managing promotional activations and internal campaigns.

• Delivered customer support while managing promotional activations in-store.
• Received and logged feedback from stakeholders and supported in execution of internal campaigns.
• Managed reception area and assisted with departmental filing and coordination.
• Implemented client satisfaction tracking forms to improve service metrics.
• Received three commendations for customer service excellence.

Bachelor of Applied Communication Management in Communication Management – University of Fort Hare (2015 – 2018)

National Senior Certificate (Matric) – Mtetuvumile Senior Secondary School (2011 – 2013)