Zethu Maduna

Results-driven financial services sales leader with nearly 10 years' experience across advisor management, regional sales leadership, client relationship development, and operational oversight within tier-one institutions (Sanlam & Old Mutual). Proven ability to lead large advisor teams, drive sustainable sales performance, manage complex customer relationships, and execute strategy aligned to organisational goals. Strong commercial insight with hands-on experience in budgeting, performance management, customer proposition selling, and organisational capability building within regulated financial environments.

Regional Sales Manager - Sanlam

(2023-07)

• Provide leadership and direction to a large advisory team, translating sales strategy and business plans into actionable targets.
• Manage advisor performance through structured planning, goal setting, reporting, and corrective action to consistently achieve monthly and annual production targets.
• Drive customer relationship management by enabling advisors to build, maintain, and grow client portfolios across individual, professional, and business-owner segments.
• Support complex solution selling, including investment, life and savings propositions.
• Lead sales opportunity creation by identifying growth segments, enhancing regional visibility, and strengthening adviser-led prospecting initiatives.
• Oversee operational delivery with a strong focus on efficiency, compliance, and advice quality across the region.
• Collaborate with operational teams to promote a strong customer-focused outcomes.
• Use structured coaching, training, and development plans to build organisational capability and improve advisor professionalism

Legal Consultant - Sanlam

(2019-02 - 2023-06)

• Provided specialist advisory support across multiple business units supporting tied and broker advisor teams.
• Acted as subject-matter expert on complex client structures, including HNW and business-owner portfolios.
• Strengthened customer relationship development by supporting advisors in providing compliant, needs-based solutions.
• Delivered advisor training and capability-building initiatives aligned to regulatory and professional standards.
• Partnered closely with sales leadership to improve advice quality, processes, and client outcomes.

Financial Planner - Old Mutual

(2017-02 - 2019-02)

• Delivered comprehensive financial planning and investment advice to individual clients.
• Built and maintained strong client and intermediary relationships.
• Achieved sales targets through effective client engagement and need-based solutions.

MBA - Wits Business School (2022 - 2024)

Advanced Diploma - Estate & Trust Administration - UFS (2020)

Postgraduate Diploma - Financial Planning Law - University of the Free State (2017)

Bachelor of Law - Financial Planning - University of the Free State (2016)