Cristina Cuabo

Seasoned professional with 19+ years of experience in executive support, procurement,

sales operations, and logistics management within the automotive industry. Proficient in

SAP HANA, ERP, CRM, and Dealer Management Systems (VW & Audi

NADIN/NADCON), with a proven ability to streamline processes, manage tenders,

optimize inventory, and ensure timely order fulfillment. Skilled in vendor management,

RFQ handling, contract negotiation, sales forecasting, and customs coordination

(JAFZA & Dubai Trade), while delivering KPI-driven reports and strategic business insights. Recognized for cross-functional collaboration, operational excellence, and stakeholder management in fast-paced corporate environments.

CORE COMPETENCIES/ SKILLS

● Executive & Administrative Support: Executive Assistance, Office Management, Business Administration, Policy

Implementation, Calendar & Travel Management, Stakeholder Communication, Client Correspondence

● Procurement & Supply Chain: Procurement, Supplier Management, RFQ & RFP Handling, Tender Preparation &

Submission, Vendor Evaluation, Vendor Registration, Contract Negotiation, Cost Analysis, Purchase Order

Processing

● Automotive Sales Operations: Sales Administration, Order Fulfillment, Inventory Control, Fleet Sales Support,

Retail Sales Support, Demand Forecasting, KPI Reporting, AVME / OEM Compliance, Business Planning

● Logistics & Distribution: Import & Export Documentation, Customs Clearance Coordination, Vehicle Shipment

Tracking, Delivery Scheduling, Distribution Planning, Supply Chain Optimization, JAFZA / Dubai Trade

Procedures

● Systems & Technology: SAP HANA, Dealer Management Systems (VW & Audi NADIN/NADCON), ERP

Systems, CRM Platforms, User Acceptance Testing (UAT), Data Validation, Microsoft Office 365 (Excel, Word,

PowerPoint, Outlook)

● Reporting & Analytics: Data Analysis, Dashboard Creation, Sales Reporting, KPI Tracking, Performance

Monitoring, Business Insights, Financial & Operational Reports, Strategic Forecasting

● Project & Process Management: Process Optimization, Lean Six Sigma, Cross-Functional Coordination, Policy

Standardization, SAP & DMS Training, Change Management, Continuous Improvement

EDUCATION & CERTIFICATIONS

Master of Business Administration (MBA) 2014 – 2016

Chifley Business School, Torrens University Australia – Abu Dhabi, UAE

Bachelors of Science in Business Administration

Asian Institute of Distance Education

Certified Human Resources Professional (CHRP)

Certificate in Human Resources Management (CHRM)

SAP Certified Associate – Application Consultant

Lean Six Sigma White Belt