Eleanor Olsen

Executive leader specialising in creating, launching and elevating premium brands, luxury wellness concepts and guest experiences from initial vision through to operational excellence. With more than 20 years' international leadership experience across the United Kingdom, Bahrain, Australia and the United States, combines commercial acumen with specialist expertise in luxury wellbeing operations, advanced facial therapies, wellness innovation and evidence-informed skin health. Having founded two successful wellness businesses and created an award-winning luxury skincare brand, brings a distinctive blend of entrepreneurial thinking, operational leadership and current technical knowledge.

This enables bridging traditional luxury hospitality with modern wellness innovation - creating commercially successful guest experiences that continually evolve whilst remaining grounded in exceptional service, meticulous standards and measurable outcomes. Particularly motivated by pre-opening environments and the opportunity to help create a world-class wellness destination by building outstanding teams, curating exceptional guest experiences and embedding a culture of innovation, continuous improvement and operational excellence.

Founder & Clinical Director - Eleanor Olsen Ltd

(2025-01)

Founded a specialist luxury facial studio delivering evidence-led skin health programmes for discerning private and high-profile clients. The practice also serves as an innovation environment for evaluating emerging treatment technologies, luxury skincare brands and advanced treatment protocols.

• 100% client re-booking rate since launch.
• Average client spend of £400 per appointment.
• Conceived and launched the business from the ground up, creating the operating model, guest journey and luxury service proposition.
• Developed advanced treatment protocols and continually evaluate emerging global technologies and luxury skincare innovations.
• Established SOPs covering consultations, treatment delivery, hygiene, safety, documentation and quality assurance.
• Direct all operational and commercial aspects including suppliers, pricing, retail strategy, financial performance and business development.

Luxury Wellness & Spa Consultant - Independent

(2023-01)

Providing strategic advice to founders, private clients and wellness businesses on luxury spa concepts, retreats, treatment innovation, guest experience, wellness programming and commercial positioning. Additional consultancy includes discreet skincare and prosthetics support for high-profile film and television productions (DC Studios, Netflix, Warner Bros).

Founder & CEO - Robyn Skincare

(2018-01 - 2025-01)

Founded and developed an award-winning luxury skincare brand from initial concept through formulation, production, commercial launch and ongoing brand development. Led the business across product innovation, operations, supplier management, quality, sustainability, marketing and customer experience.

• Created and launched a five-product luxury skincare range, achieving 15 industry awards within its first two years.
• Featured in Marie Claire, Women's Health, Men's Health, Tatler & Good Housekeeping publications.
• Led the full product-development lifecycle, including consumer insight, product concepts, formulation, ingredient research, testing & compliance, packaging and commercial launch.
• Developed international supplier relationships and sourced premium ingredients, components and packaging.
• Established operating systems and transitioned day-to-day management to trusted family leadership.

Business & Product Director - Creativebrief - London & USA

(2016-01 - 2018-01)

• Transformed the business model into a digital intelligence and subscription platform.
• Increased flagship B2B event revenue by 300% within 18 months.
• Worked alongside the Managing Director and Chairman on commercial strategy and organisational transformation.

Business Director (Consultant) - Easy Property Ltd

(2015-01 - 2016-01)

• Worked alongside the CEO, COO and CFO to support organisational restructuring, commercial strategy, board reporting, operational infrastructure, recruitment, franchise development and acquisition opportunities during a period of rapid growth and funding.

Founder & Managing Director - FACE.ME Agency - Bahrain

(2010-01 - 2014-01)

• Founded Bahrain's first commercial talent agency.
• Achieved market-leading position within six months.
• Built a multicultural network serving major brands and royal households.

Account Director - M&C Saatchi - London and Sydney

(1998-01 - 2003-01)

• Held senior account responsibility within the £125 million DSG Group account and was a member of the successful pitch team that secured the AU$75 million Woolworths account.

BA (Hons) - Marketing and Advertising - University of the Arts London