
Fathi Azouz
A high-impact media strategist with over 25 years of experience converting creative vision into high-yield commercial assets. Directed full production lifecycles with scalable budgets across MENA and Europe. Proven track record in optimizing multi-territory operational frameworks, and delivering record-breaking viewership through strategic format adaptation and innovative leadership.
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نبذة
CORE COMPETENCIES
- Digital & Social Strategy: Defining the narrative DNA for Meta (Instagram) and YouTube, ensuring content is always-on, platform-native, and culturally relevant.
- Strategic Operations & Leadership: Full-lifecycle content creation and high-level operational oversight for multi-territory networks. Led 20+ member cross-functional teams to deliver on time and on budget.
- Commercial Strategy & Portfolio Optimization: Decisive in content viability assessment—selecting, acquiring, and developing high-potential projects for original production and commercial syndication.
- Content Creation & Original Production: Specialized in building original content DNA from the ground up. Scripted/unscripted content & format adaptation, and formulating 360-degree digital and on-air promotional ecosystems.
- Regional Expertise & Networks: Deep authority on the MENA and European media landscapes with established, long-term partnerships across international distributors, IP owners, and production houses.
- Agile Executive Execution: A versatile leader with a hybrid skillset, serving as a hands-on strategist capable of navigating complex projects from conception to final delivery with either lean resources or large-scale team operations.
الخبرة
Head of Production | VIU (MENA) 2022 – Present
Director of Production & Original Content | OSN 2012 – 2022
Director of Creative Services | OSN 2009 – 2012
Senior Creative I Showtime London 1999 – 2005
Creative Producer I MBC London 1999
Creative Producer I Disney Channel Asia Pacific 1996 – 1998
TV Reporter I BBC World Service 1994 – 1996
Media Liaison Officer | Government Agency 1993 – 1994
English Language Instructor | Press Institute. 1992
التعليم
Bachelor of Arts: English Literature
